frequency 
The Point
APRIL 29, 2021
An optimal mix of email frequency, cadence, and relevance, founded on general best practices, should generate few complaints. launching an email preference center (subscription management page) to provide email recipients more choices on the topic and frequency of emails they receive from your company.
The Point
DECEMBER 15, 2020
The precise amount of time before suspending or removing non-responsive leads can vary based on a company’s sales cycle, brand awareness, list source, or frequency of contact. By their nature, third-party lists offer a greater risk for spam complaints, so it pays to keep those names on a shorter leash, so to speak. *
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The Point
OCTOBER 15, 2019
If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing.
The Point
NOVEMBER 13, 2018
By providing prospects, customers and subscribers the ability to choose the type and/or frequency of communication they receive, a subscription center (AKA subscriber management page or subscriber preference page) can reduce unsubscribe rates by providing the individual an alternative to simply opting out completely.
The Point
FEBRUARY 27, 2018
While that language is open to interpretation, a prudent step, at the very minimum, is to provide prospects, customers, and subscribers the option to choose the type and/or frequency of communications they will be receiving.
The Point
MARCH 27, 2013
Most marketing automation systems make it relatively easy to control email frequency and to establish priorities when multiple campaigns get scheduled in too small a window. However, it’s also relatively inflexible and there are more sophisticated (albeit more complex) ways to go about controlling email frequency.
The Point
OCTOBER 22, 2019
It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate. Congratulations: your last email campaign generated a really high click-through rate. The culprit? Email bots.
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