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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). 35% click through to the website that is in the #1 position (source: SEO Book ).

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Do you know how to listen in social media?

Biznology

Image via Wikipedia. I offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too. I spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.

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21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. source: Forrester ). source: Forrester). The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. source: AdAge ).

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Do best practices really exist in the realm of Social Business?

Biznology

Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia). “Ultimately, adoption is the leading indicator of social business success” (Forrester, “Mapping the value of social business and collaboration,” 2013). Should we downgrade them to more modest “good practices”?

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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink. The 4-Ps of Outcome / Value Marketing / Selling proposed by Forrester include: Problem - What are the customer’s business objectives and challenges –you are helping them to solve.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

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