article thumbnail

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

article thumbnail

20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. A study by Forrester Consulting reported that experience-driven businesses have 1.6 The Hero's Journey. Learn More: What Is Customer Experience (CX)?