Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Fink) Twitter Comment As always, great stuff.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Ah… Twitter and Facebook, we knew you when…. Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Demand Generation Twitter abneedles. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

MLT Creative

JANUARY 31, 2012

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. The opportunities are particularly attractive in the contract and job shop manufacturing segments, which have traditionally relied on word-of-mouth marketing to win new business.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 161

Social Media Media Stats Statistics 161

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. How can I help you?

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. Please focus on prospect presale engagement" Read on to get their insights.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

JULY 31, 2009

Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forresters Citation Policy, available at www.forrester.com. deal; more search competition=a good thing. Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I wasn’t talking to you.)

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Oktopost

APRIL 4, 2023

The sharp rise of influencer marketing, and its ongoing ascendency, is a direct result of the value of social proof – of word-of-mouth and friend-to-friend recommendations. The right approach on LinkedIn is far from the right approach on TikTok, just as the perfect post on Twitter is a flop on Instagram.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Convince & Convert

FEBRUARY 7, 2017

It works the same way as word-of-mouth. According to research conducted by Forrester, users are 58 times more likely to engage with Instagram’s branded content than with branded content on Facebook , and 120 times more likely when compared to Twitter. Image via Forrester. Ask Influencers to Review Your Products.

eCommerce 150

eCommerce Emarketing Mobile Advertising Paid Search Agency 150

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

EveryoneSocial

OCTOBER 26, 2021

Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Word of Mouth (Texts, Calls, in-person convos, DMs, etc.) Content Platforms (Youtube, Apple Podcasts, etc.) Groups & Communities (Slack Communities, Facebook Groups, etc.) Social Networks and Dark Social.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Tags: Customer Support ROI Social Media Social Networking Support Twitter. Stumble upon something good?

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Convince & Convert

FEBRUARY 23, 2012

Jay : This is the one where Jar-Jar Binks learns Twitter. For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Whereas, think about Twitter consumption.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Share it with us on LinkedIn , Facebook , or Twitter.

Practices 43

Practices Examples WOM Media 43

Televerde

OCTOBER 30, 2019

LinkedIn generates more total conversions than Facebook and Twitter combined! Earned media (press, word of mouth, peer-to-peer referrals) drive 4X the brand lift of paid media (Bazaar Voice, 2019). trillion each year from competitors that don’t, according to Forrester. Forrester, 2017). (Statusbrew, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Convince & Convert

SEPTEMBER 21, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

OCTOBER 31, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

Social Media 40

Social Media Paid Content Tools Media 40

SendX

DECEMBER 24, 2019

If this anecdotal example won't suffice for you to believe in me, maybe a report from Forrester Research will. The Forrester report says that when you use videos in your email marketing campaigns, you can achieve an absurd 200-300% Clickthrough Rate increase. And it would be like something for your eyes only.

Email Marketing 197

Email Marketing Video Marketing Youtube Landing Pages 197

Metadata

MARCH 16, 2021

I think my old CEO once said, “Yammer is my Twitter.” And they were sort of dubbed by the media were Twitter for business. So Forrester and Gartner actually ended up adopting the terminology that we coined. Joe, you’re next, maybe tell us a little bit about yourself to the rest of us. Joe Chernov: Sure.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

The Lead Agency

AUGUST 18, 2019

Another consideration for B2B marketers is that 55% of B2B buyers say that they rely on word of mouth referrals to make buying decisions, while only 22% rely on a salesperson. Forrester Research as also predicted that a significant majority of all digital advertising spend will be programmatic over the next few years.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148

The Lead Agency

AUGUST 18, 2019

Another consideration for B2B marketers is that 55% of B2B buyers say that they rely on word of mouth referrals to make buying decisions, while only 22% rely on a salesperson. Forrester Research as also predicted that a significant majority of all digital advertising spend will be programmatic over the next few years.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. And the fact that Forrester Research projects social media spend in the U.S.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Some of the ‘CRO hacks’ I see making waves on Twitter could land you in trouble. Does the copy clearly indicate who your product helps? Stop treating this section as an afterthought.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59