Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. Google Analytics is astonishingly rigorous at suppressing social media success stats. This finding runs in parallel with recent research by Forrester which finds one-third of CMOs still don’t know what to do with social.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. This shows that affiliate marketing is an exciting field growing more rapidly than expected.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. million business-oriented search queries in YouTube every week (SEO Hacker). YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. You can put your all into a sales pitch, with all of the stats to back it up. Take this opportunity to read up on new SEO guidelines and determine how you can improve your site ranking game.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Outbrain

MAY 6, 2019

Forrester found that it is from 5 to 25 times more expensive retaining existing customers. Remarketing strengthens your SEO and content marketing efforts. Learning more about your potential customers can help you revise the content and keywords you should include in your SEO strategy. Repeat customers are profitable.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

Hubspot

MAY 13, 2015

This is a basically a search engine for facts and stats. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). 5) Moz Academy.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ActiveDEMAND

APRIL 11, 2017

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. Need some compelling stats? In short: Using live chat is a great tool for lead generation.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

Budget Programs 117

Budget Programs Spending Paid Search Agency Marketing Budget 117

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Hubspot

SEPTEMBER 11, 2018

In this guide, you’ll discover a strategy to build this presence – Search Engine Optimization (SEO.). You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. So many resources make SEO complex. In short, SEO drives two things — rankings and visibility. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Content Standard

DECEMBER 16, 2016

From turning raw stats into a narrative or generating headlines, AI can—over time—fuel a marketing transformation. “One of the most compelling uses of content automation with natural language generation is positive impact on SEO, particularly for the e-commerce space,” said Laura Pressman, marketing manager at Automated Insights.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. One way to validate that people are looking for solutions to their 'problems' is through keyword research," says Nathan Gotch of Gotch SEO. According to Forrester research , 68% of B2B buyers have expressed a 'don't call us, we'll call you' preference.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Video SEO Statistics 2.10 The post Video Marketing and Sales Stats That Matter to Businesses appeared first on Vidyard. Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

KoMarketing Associates

JANUARY 18, 2018

SEO and Content. 45% of Enterprises are Investing More Than $20,000 on SEO Each Month. While monetary investments vary depending on business size, industry, and overall marketing program, this statistic makes clear that SEO plays a critical role in digital marketing. Social Media. Customer Experience. Marketing Technology.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 13, 2012

SEO remains the most cost-effective way to drive website traffic. But SEO is changing. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Corey Eridon presents signs that your SEO efforts may be headed down the wrong path, along with guidance for fixing each issue. 90s SEO is not on that list.”

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 9, 2012

How can Twitter to used to support SEO efforts? Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2%

Twitter 100

Twitter Tactics Tools Tips 100

Marketing Insider Group

JANUARY 2, 2013

sources through the purchase funnel according to Peter Burris from Forrester. Optimize for SEO Juice. You don’t have to be an SEO expert, just find someone who is an SEO expert and get some advice. Some of the stats we produced were later used by Erik Qualman in his super-popular Socialnomics video.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

FEBRUARY 7, 2012

” Social Networking Growth Stats and Patterns by Social Media Today. J-P De Clerck passes along some fascinating stats from a McKinsey study on social technologies, including: • 72% of companies use at least one type of social technology; 50% use social networking, 41% have blogs, and 38% use video. • hours to 6.3 for the year).

Paid Content 100

Paid Content Social Media Statistics Research 100

Navigate the Channel

JUNE 7, 2023

Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. Ungated content, such as blog posts and infographics, improves SEO and increases brand awareness. 6 Millennials make between 73% and 76% of B2B buying decisions.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” This stat alone should convince you to add this functionality to your website.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40