6sense

MAY 24, 2017

That type of skyrocketing growth is not something we often see in B2B marketing and sales. Some of us have sales cycles that take longer than Jewel’s rise to fame. So, much like a sales cycle for B2B sales and marketers , building a music career took time. Or at least that’s how it seemed at first blush.

B2B Marketing 59

B2B Marketing B2B B2B Sales Sales Cycle 59

The ROI Guy

APRIL 8, 2014

Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative value messaging, insights and financial justification to these key questions early in the decision making cycle. Click here to learn more. #2 Click here to learn more. #3

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. Percent in 2014 Gartner Forecasts 3.1% Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the number 1 reason why sales professionals fail to meet quota is their “inability to effectively communicate the value of proposed solutions”. According to Forrester, less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JUNE 24, 2014

According to SiriusDecisions, the number one reason sales teams fail to meet quota is their lack of effectively articulating value to prospects. About Alinean Alinean empowers B2B vendors to better connect, engage and sell to today’s economic-focused buyer via the development and delivery of interactive value marketing and selling tools.

B2B Sales 40

B2B Sales Lead Scoring Lead Ranking Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

Sitting in on typical sales presentations and you can see that most are product pitches or pseudo-solution selling, asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 9, 2013

Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative answers to these key questions early in the decision making cycle. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Sitting in on typical sales presentations and you can see that most are product pitches or pseudo-solution selling, asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Sword and the Script | B2B

DECEMBER 28, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Effective storytelling improves valuations.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Sales Engine

AUGUST 23, 2016

Intuitively, you probably know this, but because people are doing their own research about products and solutions to their problems, they don’t have to talk to sales person until they are ready to engage. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

Intuitively, you probably know this, but because people are doing their own research about products and solutions to their problems, they don’t have to talk to sales person until they are ready to engage. In fact, Forrester says that as much as 90 percent of the buying process is complete before the prospect engages with a vendor.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

The ROI Guy

JULY 8, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales reps fail to meet quota (for the 3rd year in a row) is their “inability to effectively communicate value”. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

AUGUST 27, 2014

This is the Value Gap - the current divide between buyer expectations versus a traditional sales and marketing approach, and it is having a serious impact on your revenue growth, with more stalled deals, longer sales cycles and more discounting.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Marketing Proposals 40

SnapApp

APRIL 25, 2018

As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Storytelling in content marketing. Content is often a long game.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Storytelling in content marketing. Content is often a long game.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

JANUARY 5, 2016

The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic] by MarketingProfs. B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) Using storytelling to strengthen your brand by i-SCOOP.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

KEO Marketing

SEPTEMBER 1, 2017

According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead. Boost brand awareness.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Sales enablement. Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Visual brand storytelling. It's about the whole of the very long sales cycle. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62