Sword and the Script | B2B

DECEMBER 28, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Effective storytelling improves valuations.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Sales Engine

AUGUST 23, 2016

The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. Intuitively, you probably know this, but because people are doing their own research about products and solutions to their problems, they don’t have to talk to sales person until they are ready to engage.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. Intuitively, you probably know this, but because people are doing their own research about products and solutions to their problems, they don’t have to talk to sales person until they are ready to engage.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

SnapApp

APRIL 25, 2018

As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue. Storytelling in content marketing. Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue. Storytelling in content marketing. Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Sales enablement. Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Visual brand storytelling. It's about the whole of the very long sales cycle. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62