The ROI Guy

MARCH 1, 2016

You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. And those opportunities you thought were progressing through the waterfall / sales process to “wins”? 2) Central IT is Irrelevant? Most technology spending decisions are now driven and controlled by business groups vs. formal IT.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Sometimes you don’t want to be right, and this is one of those times. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 15, 2015

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape. increase for the year. 2) Central IT is now Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Sword and the Script | B2B

DECEMBER 28, 2022

It takes one less piece of friction out of your sales process.”. The top complaints B2B marekting and sales have about each other. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment.

PR 76

PR Trust Marketing Stats B2B Marketing 76

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels. Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for 2014, down over 34% from the 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SnapApp

APRIL 25, 2018

If the CEO is talking about the product in one way, marketing is banging out something different and sales is over in the corner telling its own story, that dilutes the strength of your message and brand. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

If the CEO is talking about the product in one way, marketing is banging out something different and sales is over in the corner telling its own story, that dilutes the strength of your message and brand. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

JANUARY 5, 2016

All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. These writers face the same challenge.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60