Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. A Forrester WAVE matrix of leading vendors is one. Let’s go back to those studies that pit social media against email.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. There’s no better way to prove the value of your solution than an ROI calculator.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Cintell

MARCH 10, 2016

We need ROI. PegaSystems saw a 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns. Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

PureB2B

MAY 30, 2022

By aligning sales and marketing, ABM can promote long-term growth to complement the more old-school sales values of short-term lead generation. Studies have found that over 70% of B2B marketers use ABM-focused strategies. Increase in Return on Investment (ROI). More Efficient Sales Cycles.

Account Based Marketing 62

Account Based Marketing ABM Planning Paid Search Agency 62

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval.

ROI 40

ROI Process Peer-to-peer Best Practices 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . B2C and B2B CX both require beguiling customers into closing sales. Covid-19 has further pushed CX to the forefront of customers’ minds. Social Media .

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

SmarkLabs

JUNE 12, 2023

Pardot : A Salesforce product, Pardot provides a B2B marketing automation tool excellent in lead management and ROI reporting. ActiveCampaign : Combining email marketing, marketing automation, sales automation, and CRM categories, ActiveCampaign provides small businesses a platform for managing and growing their customer base.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Seismic

DECEMBER 20, 2022

This requires strategic alignment between sales and marketing teams in order to optimize the sales cycle. We firmly believe that the answer lies with sales enablement. Sales enablement comes with many positive benefits. It also requires the prioritization of improved buyer and customer experiences.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Management Ad Building Business 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

ActiveDEMAND

OCTOBER 21, 2019

There is no record of the leads’ follow up, the marketing activity that brought in the leads and the marketing activities that turned those leads into sales. . Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Business Brainz

JULY 11, 2021

The essence of every ABM program is the ROI it yields. The ROI is generated only if the content is better resonated with the audience. Because of this, the need to align sales and marketing is even more. Sales and marketing alignment drives positive business results such as higher ROI and growth. Measuring success.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

APRIL 14, 2015

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Content Marketing Institute

MAY 4, 2018

But what happens when there is alignment – in particular, between content marketing and sales? That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

The ROI Guy

NOVEMBER 10, 2014

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Why Change Now? –

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Directive Agency

FEBRUARY 22, 2019

Why is Database Marketing Important for ROI? In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. How Does Leveraging Databases Help Drive ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 16, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Sources: • Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Ambal's Amusings

JANUARY 21, 2010

If your company’s sales cycle is 9 months and you run 3-month campaigns—switching focus along with a change in quarter—you’re leaving most of your prospects hanging. Marketing cannot help sales if they don't understand the specific criteria for sales' success and the obstacles faced across the sales cycle.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100