Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. Execs don’t want a sales rep that shows-up and throws-up.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

SnapApp

JANUARY 15, 2019

Demand generation generates interest in your products or services. Lead generation aims to get contact information from people who have presumably (but not necessarily) expressed an interest in your product. Here are some examples of brands that are seeing a huge ROI on their content and driving thousands of leads each month. .

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Outbound Engine

NOVEMBER 6, 2018

Stat courtesy of Campaign Monitor. While it’s easier (and more fun) to focus on the positive, acknowledging where you can make adjustments will improve your products and services. A 2016 study by Campaign Monitor found that every $1 invested in email marketing equaled a $44 ROI. Low cost + high ROI = a small business win.

Small Business Marketing 51

Small Business Marketing Email Marketing Budget Programs Business 51

ActiveDEMAND

APRIL 11, 2017

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. When browsing a site, they may have questions about products, pricing options, delivery, etc.,

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. It can also increase your ROI. Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. Platform Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Outbrain

MAY 6, 2019

The purpose of remarketing is to target those customers who have previously visited your website and re-engage their interest in your product or service. Forrester found that it is from 5 to 25 times more expensive retaining existing customers. It is no secret that email marketing is the most effective solution with a 4400% ROI.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

Marketing Insider Group

FEBRUARY 17, 2021

Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. And some products are more likely to work.). Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years. Do Digital Ads Work? Not For Most Businesses! A swindle.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Video Publishing and Production Statistics 2.3 Stats Around Video Engagement 2.5 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3 Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

JUNE 5, 2018

Increasing sales productivity is one of the most powerful growth levers for any company. Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. MQLs : These people are Marketing Qualified Leads, or folks who have expressed a direct interest in your product or service.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

AUGUST 14, 2011

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. Esp with high consideration set products and long sales cycle, it makes it difficult to track. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. But it’s 2017, and the times, they are a’ changing!

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

KoMarketing Associates

JANUARY 18, 2018

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). What kind of content do customers want? Social Media. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kodak also utilizes GrowYourBiz.Kodak.com , their blog where employees share their insights about products and services important to businesses of all sizes.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Sana Commerce

AUGUST 24, 2021

When it comes to how and where to allot their budget, many B2B businesses struggle to strike the right balance of spend to maximize their ROI. As early as 2016, Forrester has been vocal about the benefits of ERP-integrated e-commerce – or, as they once called it, single-stack e-commerce. Get the stats. Here’s why: 1.

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

Hubspot

FEBRUARY 1, 2021

Let's start out with some stats: 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general ( HubSpot ). Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). Future of Digital Advertising. Future of TV Advertising.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

DemandMatrix

JULY 1, 2020

These stats indeed make customer retention as important as targeting the new ones. Moreover, according to Forrester, “only 15% of senior leaders actually use customer data consistently to inform business decisions” (“The B2B Marketers Guide to Benchmarking Customer Maturity”, Forrester, 2017). Adopt Account-Based Marketing.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Strategic-IC

OCTOBER 12, 2021

ABM is the right fit for SaaS companies that: Sell high value/complex products or services. But it’s worth the investment, ABM comes with the potential to win big - and reap the ROI rewards. However, it’s important to consider the potential ROI of your program before you dive in. It’s all about the context.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Hubspot

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. 54% of social browsers use social media to research products. 53% of users say they bought a product they first saw on Twitter. Forrester ). Emarsys ). Curalate ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

ClearVoice

JUNE 19, 2023

Social media marketing stats: User engagement The average social media user spends approximately 2.5 Social media insights: Video statistics According to a HubSpot survey, short-form video has the highest ROI of any marketing trend and will remain popular in 2023. Viewers find short-form videos 2.5

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2012

” Social Networking Growth Stats and Patterns by Social Media Today. Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” Twitter Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. How can you “train&# your CEO to use social media productively? Use your community to help you promote your products…Customer advocacy drives sales.&#. 85% of Inc. With that rapid adoption came a great deal of learning.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

JANUARY 26, 2015

For companies whose message (and offers) appeals to a broad marketplace, and yet whose actual products and services appeal to a small percentage of that market, will experience a fairly high low-quality lead percentage. It’s important to note that generating low quality leads is not, in and of itself, a bad thing.

Lead Ranking 28

Lead Ranking Lead Management Marketing Qualified Leads Sales Qualified Leads 28

Single Grain

NOVEMBER 11, 2019

Arguably, brands selling similar products and services can differentiate themselves purely by the quality of their customers' experiences. According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Get A Free Consultation. Dive Deeper: .

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Single Grain

OCTOBER 11, 2019

And yet, what we’re seeing time and time again is that building anticipation and an appreciation for the magic of our products happens in the real world even though most people buy online or through call centres.”. 85% of consumers are more likely to purchase a product or service after attending a live marketing event.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. WordPress The WordPress iPhone app is slick. Great little app for on-the-fly blog management.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. Social media stats in video form.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. Digital marketers that can stay ahead of this trend will reap the benefits in 2020 and beyond.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. Digital marketers that can stay ahead of this trend will reap the benefits in 2020 and beyond.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97