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How to Add (and Price) Landing Page Services to Your Agency Offering

Unbounce

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

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You’re interested in ABM but what will it cost?

Martech

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services. “Your brand thinks that your products and services are the best thing in the world? A Forrester research study shows that “6.2% The rise in social media channels.

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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. As nearly everyone promotes products and services online, it’s clear that businesses must use affiliate marketing smartly to sustain their growth.

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Hinge’s Fab Five: January 2014

Hinge Marketing

Top Professional Services Marketing Content from January 2014. This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. By: Nate Elliott, Forrester. By: Ashley R. Cummings, OrangeSoda.

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Five Ways Marketing Agencies Can Benefit from Live Chat

ActiveDEMAND

A live chat program offers a myriad of benefits to businesses – from real-time interaction to improved customer relations and better overall customer service. Proactive customer service has become one of the top trends in marketing in recent years, and the live chat industry is no exception. Importance of Incorporating Live Chat.