Vidyard

OCTOBER 27, 2019

Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester. Learn From the Pros Find out how tech company Miovision achieved 4x higher open rates and hockey stick growth by adopting video in their marketing strategy.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. All of this hinges on the goal of the campaign.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. When behavior is unpredictable, time-tested buyer patterns and trends fall short. Staying nimble on timing is key here.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

DemandBase

JULY 16, 2020

Personalization has increased email open rates from 29 percent to 53 percent and replies from 4.5 With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. AWeber) Including videos in emails can increase click rates by up to 300%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Personalized email messages improve click-through rates by 14% and conversions by 10%. Personalized subject lines increase an email open rate by 26%. The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1%

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

SpotMe Blog

SEPTEMBER 22, 2022

Read on to discover the emerging trends in HCP engagement, success metrics to measure, and omnichannel strategies to use at your future pharma events. Emerging HCP engagement trends. But what are the top 3 emerging HCP engagement trends? So, take this into account when organizing your next medical education events.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. 1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 6) Open rates for triggered emails hit 49.8%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

DECEMBER 9, 2010

So much great content was tweeted and retweeted that this relatively small conference became a Global Trending Topic ! If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. The Litmus Insights Digest, a weekly summary of email engagement, makes it even easier to stay on top of subscriber trends and behaviors with no extra effort. Email insights delivered right to your inbox.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. Make your ABM practice more agile, effective and engaging by: Adding trending keywords based on new customer challenges and your differentiation . Partner with sales to leverage insights at every stage with: Engagement trends and alerts.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Terminus

DECEMBER 9, 2020

With that said, we’re still seeing some variation on the trend curve. – Forrester 73% of B2B buyers consume between three to seven pieces of content before speaking with a salesperson. Here are a few reasons why: 70% of the buyer’s journey is done before outreach to sales is made. – SiriusDecisions Only 0.75

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

EveryoneSocial

JANUARY 30, 2018

Was recently speaking with a friend at Forrester who said something to the effect of “CRM is dying!” The reason is simple: traditional channels such as email and phone are becoming less and less effective, a trend that is not going to reverse course. Let’s jump in. Salespeople are going to spend less time inside their company’s CRM.

Work Management 67

Work Management Marketing Management Mobile Advertising Vendors 67

The Lead Agency

AUGUST 18, 2019

Understanding the way new B2B consumers behave, how they interact with different channels, and trends in the marketing and wider business environments is key in targeting today’s B2B buyers. The following are the B2B marketing trends that we think will shape the B2B buyer journey in 2020 and beyond.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

Understanding the way new B2B consumers behave, how they interact with different channels, and trends in the marketing and wider business environments is key in targeting today’s B2B buyers. The most successful B2B marketers in 2020 will look carefully at the trends in the industry and really listen to and act on what they are saying.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. B2B sellers will become experts at creating and engaging with video. Get the Report Online Video Statistics Millennials watch online videos for 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hinge Marketing

MARCH 21, 2019

Our research validates the trend. This oversight has a definite negative impact on email open rates and client engagement. According to Forrester, fully 100% of business decision makers use social media for work purposes. Segment your audiences. Social Media.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

Outgrow

FEBRUARY 22, 2022

However, growing on these platforms organically may have gotten tough considering the average engagement rate is as low as 0.83%. Infographic: Top Social Media Trends To Focus in 2022. Or even optimize the contents of the blog based on new trends, updates, etc. . Guest Posting. We know most of you have already used this tactic.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Hubspot

DECEMBER 5, 2012

Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time?

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. Open rates, site visits, shares and other engagement metrics will help guide messaging. . According to Forrester , 100% of business decision-makers use social media for work purposes. Empowered Buyers.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Don't just talk about click-throughs or open rates. Larysa Chaplin.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Webbiquity

JANUARY 17, 2011

Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100