Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

JANUARY 8, 2016

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. The result: a dramatic shift in the role and focus of B2B marketing organizations. The best marketers, they say, will act differently in 2016. Forrester Predictions for 2016: B2B Marketing's New Mission.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Vidyard

MARCH 11, 2016

Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Vidyard

FEBRUARY 17, 2016

There was a time when marketing was considered a cost center. Unable to determine what impact their segment of the business was having on the bottom line, marketers fought hard to prove their worth. Now, marketing has earned its spot at the table with more and more marketing execs committed to pipeline and revenue performance.

Forrester 50

Forrester Lead Scoring Lead Ranking Ad Building 50

Vidyard

DECEMBER 19, 2017

With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Despite video being in such high demand, and customers wanting more video , few B2B marketers feel they use video effectively. ” – A Blueprint For Successful B2B Video Marketing -Forrester.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

OCTOBER 4, 2016

“You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. So I’m just going to put down the rest of this cookie, and say that if we want to be the best marketers we can be, and do the best jobs we can do, then we need to make sure we’re always learning, thinking, and innovating.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Vidyard

NOVEMBER 20, 2017

Rarely, especially in marketing. Any marketers planning for next year based on yesterday’s data are going to miss not only the dramatic channel changes but the demographic changes as well. When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Gen Xers: 58%.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise, more and more marketers understand the importance of video for business. Here are the 6 reasons highlighting the importance of video and why it should be a a star player in your content marketing strategy; #6. When asked 51.9% More effective emails?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

JULY 28, 2016

But is it all rainbows and butterflies for marketers using video? What you really need, and where video success really comes from, is infusing your video content with your broader marketing efforts in a way that delivers on a bigger scale. But, according to Forrester, they’re wrong. Video is winning the content race.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

FEBRUARY 7, 2017

How often does your marketing team sit in on sales calls? Or vice-versa, how much feedback does your sales team pass over to marketing about lead quality? The sad fact is, most of the time marketing and sales don’t talk as much as they should. Only a third of marketers said that their metrics align closely with sales.

Planning 50

Planning Forrester Account Based Marketing Marketing & Strategy 50

Vidyard

JULY 20, 2016

But is it all rainbows and butterflies for marketers using video? What you really need, and where video success really comes from, is infusing your video content with your broader marketing efforts in a way that delivers on a bigger scale. But, according to Forrester, they’re wrong. Video is winning the content race.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 4, 2016

Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.” One of the best ways to do that? Go to awesome industry conferences!

Conference 51

Conference Forrester Best Practices B2B Sales 51

Vidyard

OCTOBER 31, 2017

Can’t a marketer catch a break? At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. We’re afraid not.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Shift In Viewing Habits. Gen Xers: 58%.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

MARCH 20, 2018

B2B marketers now rank social selling above email for demand generation. When it comes to social selling modern marketers and sales professionals first need to develop their personal brand to connect with customers. Forrester reports that social selling is no longer optional–it’s required.

Forrester 112

Forrester Outreach Social Networks Curation 112

Vidyard

MAY 18, 2018

Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition. EMEA Marketing Recommendations #1 – MAP’s Many EMEA marketers are planning to integrate with a MAP (Marketing Automation Platform) in the next 24 months.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., But as sales teams head into 2021, the importance of embracing video as a new way to sell cannot be understated.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. This campaign was an astounding success for our team,” says Carrie Cote, Senior Manager, Customer Marketing at Axonify. It was a huge hit.”

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

AUGUST 2, 2017

As Forrester points out in their new report, B2B Consultant Sellers Reign In The 21st Century , top sellers are master storytellers, empathetic partners, and focused on advocacy rather than closing the deal. These are just three of the six key attributes of successful sellers in today’s B2B market.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., But as sales teams head into 2021, the importance of embracing video as a new way to sell cannot be understated.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Vidyard

NOVEMBER 30, 2018

Look to Wealthsimple for video marketing inspiration Wealthsimple was quick to jump on the video bandwagon. According to Forrester, video allows financial services companies to showcase their brand’s unique value proposition. Leaving the buyer more impressed by personalized video than mass marketing.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. This campaign was an astounding success for our team,” says Carrie Cote, Senior Manager, Customer Marketing at Axonify. It was a huge hit.”

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

FEBRUARY 9, 2017

With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? As a Product Marketing Specialist at Vidyard I know the struggle of sales and marketing alignment first-hand. No matter what assets the marketing team creates, the sales organization will never be satisfied (and rightly so).

Video Marketing 50

Video Marketing Allocation Marketing Qualified Leads Distribution 50

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. No problem!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

MARCH 20, 2018

B2B marketers now rank social selling above email for demand generation. You Need To Establish Your Personal Brand When it comes to social selling modern marketers and sales professionals first need to develop their personal brand to connect with customers. We’ve put together a quick crash course on the topic.

Outreach 65

Outreach Forrester Social Networks Curation 65

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81