LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more. Media Contact.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 14, 2011

The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase. With two recessions over the past 10 years, research reveals that B2B buyers have become focused on quantifiable bottom-line proof points.

Allocation 40

Allocation Research Practices Forrester 40

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? It will help build a marketing database list of interested people. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The ROI Guy

JANUARY 6, 2012

Serious budget constraints make even high ROI projects hard to get approved. In every challenge though is a great opportunity, whereby the solution providers that can help facilitate this ever more difficult process will have a distinct advantage in 2012 and beyond. So how can IT solution providers succeed in the face of Frugalnomics?

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Online Marketing Institute

MARCH 24, 2010

This approach has helped them sell the idea to upper management in lieu of strong immediate ROI data, although there are plenty of good B2B social media success stories now. One of the things I ask clients is, “Do you know the ROI of a brochure?” What’s the ROI of your telephone system?” Looking forward to the new book.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Content Standard

NOVEMBER 19, 2015

” With ROI and budget approvals guiding the decisions, priorities, and sleep schedules of today’s content marketers, it’s no surprise that perfectionism has snuck into the culture and mindset of the teams executing them. . “You can always improve, and if that scares you, you should get a new job.”

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

” With ROI and budget approvals guiding the decisions, priorities, and sleep schedules of today’s content marketers, it’s no surprise that perfectionism has snuck into the culture and mindset of the teams executing them. . “You can always improve, and if that scares you, you should get a new job.”

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. 3 speaking/workshop inquiries. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The ROI Guy

AUGUST 13, 2013

This at a time when Forrester reports the spoils going to those who can engage earlier, with 76% of all deals going to those that can help the buyer establish the need and define the buying agenda, while only 24% of deals went to those winning the “bake-off”.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Strategic-IC

OCTOBER 12, 2021

5 tips to help SaaS companies see Account-based success?. But it’s worth the investment, ABM comes with the potential to win big - and reap the ROI rewards. However, it’s important to consider the potential ROI of your program before you dive in. How to know if your SaaS company is the right fit for an ABM program?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

The Effective Marketer

JULY 5, 2009

Writing powerful, attention grabbing copy that will help you sell is another story. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Moment for most people at the workshop. I usually Copywriting that sells. This is your goal. then read on.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. It isn’t surprising then that a whopping 96% of B2B organizations use videos in some form as part of their marketing campaigns; an impressive 73% of those marketers claim that videos have a positive impact on their ROI.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

6sense

DECEMBER 10, 2021

Improve ROI through better real-time segmentation by: Leveraging 6sense Predictive to move customers through journeys faster. This offered very helpful context into which competitors were also being specifically researched by the account. Through the end of October 2021, campaigns helped progress 82% of accounts in their buying stage.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Outgrow

AUGUST 18, 2022

And so being able to activate their social presence helped build the brand of SalesLoft, which was as much about building relationships, so we have a lot of great brand ambassadors. And I don’t just mean case studies, right, that’s in social media, that’s in different events, that’s in helping them get awards.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Terminus

FEBRUARY 28, 2019

In fact, a recent Forrester blog calls for B2B marketers to broadly accept the philosophies, strategies, technologies and tactics bundled under the ABM umbrella. This might include workshops or in-person trainings, product webinars, implementation guides, how-to resources, or even gifts to show your appreciation. 5 – Retention.

Account Based Marketing 22

Account Based Marketing ABM Webinar Metrics Enterprise Management 22

Single Grain

OCTOBER 11, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: What’s the ROI of Throwing a Live Event? Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Convince & Convert

SEPTEMBER 21, 2010

This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. Helps us all in the industry! Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

SnapApp

JUNE 6, 2017

It’s a high-level map of expected interactions – it’s not set-in-stone list of activities, but rather it’s a helpful guide for sales reps to follow with each new prospect. . According to Forrester Research , 74% of business buyers conduct more than half of their research online before making an offline purchase. . Shares new ideas.

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

Adobe Experience Cloud Blog

OCTOBER 27, 2020

However, less than a third of companies have made the transition to experience-led businesses, according to a recent Forrester Research report. are tracking, learn how to speak a common language that will help you get buy-in, or simply have a productive conversation about metrics that do not leave your head spinning post-meeting with the CFO.

Marketo 138

Marketo Multi-Touch Attribution Lead Ranking Paid Search Agency 138

Online Marketing Institute

OCTOBER 31, 2010

This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. Helps us all in the industry! Skitch I’m no Photoshop wizard.

Social Media 40

Social Media Paid Content Tools Media 40

Adobe Experience Cloud Blog

OCTOBER 27, 2020

However, less than a third of companies have made the transition to experience-led businesses, according to a recent Forrester Research report. are tracking, learn how to speak a common language that will help you get buy-in, or simply have a productive conversation about metrics that do not leave your head spinning post-meeting with the CFO.

Marketo 64

Marketo Multi-Touch Attribution Lead Ranking Paid Search Agency 64

Webbiquity

JUNE 6, 2011

Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Should there be an ROI on relationships? Utilizing an innovative model, delivers customized on-site social media workshops.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. . The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. These lists are created to help buyers find software that’s best suited per their current market needs. . or higher. Best Software for Enterprise Business. LEARN MORE. Lucidchart. LEARN MORE. Webexpenses.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Helping to direct buyers in the mid-sized market to find software best suited for them. . Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. or higher. Best Software for Mid-Sized Business. LEARN MORE. Lucidchart.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52