Forrester Google Research White Paper 
B2B Marketing Directions
DECEMBER 20, 2020
Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. This post will discuss the third "grand challenge" described in the Google paper.
KEO Marketing
JULY 31, 2017
Forrester projects that the global tech market will grow 5% this year alone. According to DemandGen Report, white papers, webinars, and case studies were the top three types of content that B2B buyers used to make buying decisions in the past 12 months. The technology industry worldwide is expanding at a rapid pace.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). The image is Forrester’s reimagined sales funnel.
Albacross
NOVEMBER 4, 2021
Does this mean that buyers will decrease their online research when comparing different providers? 68% of B2B buyers prefer to research online independently. Source: Forrester , 2021). Not exactly. And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: LinkedIn , 2020).
KEO Marketing
MARCH 30, 2017
Research can be biased. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. Content can be white papers, eBooks, blog posts, videos and articles. Source: Forrester Research). Google, 2015). Source: Demand Metric).
Unbounce
MAY 15, 2019
I just Googled your solution, clicked your ad, and I’m on your landing page. But when it comes to the Google Ads, “personal representative” takes up too much space and probably drives lower CTRs. I’ll work with a brand that answers my questions; not one that tries to push a white paper I never even wanted in the first place.
PureB2B
APRIL 20, 2016
Google has been constantly upgrading their search offerings since their inception, which has resulted in a better user experience to keep pace with the changes in search behavior patterns. Forrester has reported that 70% of the B2B purchase decision is complete before a prospect ever contacts a vendor. The Demand for Content.
Expert insights. Personalized for you.
98 
Let's personalize your content