KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. In the coming months, previous research indicates that marketers will be increasingly turning to analytics to achieve their primary objectives. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Google Quality Ratings Guideline (Version 5.0). This document provides instructions on what Google expects search quality evaluators to look for in regards to third-party web content.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

OCTOBER 29, 2020

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Location-based data, in particular, has proven valuable to marketers compared to other types, according to previous research.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Google Search Quality Guidelines.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

JANUARY 4, 2024

LinkedIn: Gretta van Riel (41K followers) Instagram: Gretta (237K followers) Facebook: Gretta Rose van Riel (23K followers) Brendan Witcher Brendan is vice president and principal analyst for Digital Business Strategy at Forrester Research. He advises many Fortune 100 companies and frequently speaks at global industry events.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. This post will discuss the third "grand challenge" described in the Google paper.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Content Standard

NOVEMBER 16, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. They have access to a wealth of information and can conduct their own research to make informed decisions.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Contently

DECEMBER 3, 2020

By occupying valuable real estate on search engine results pages, content was not only driving traffic to their websites, but also improving brand recognition at the crucial research stage of the buying cycle. Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Webbiquity

JANUARY 28, 2013

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Keyword Research Guides and Tools. SEO Tools and Reviews. by Coconut Headphones.

Keywords 100

Keywords Research SEO Tools 100

Biznology

DECEMBER 29, 2017

In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. They are now responsible for researching and influencing 65% of purchase decisions, and in 13% they are the decision-makers themselves. Customer experience will become a key discipline in B2B.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. What is Google SGE?

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

EveryoneSocial

JULY 31, 2018

In fact, being the most effective at your efforts requires your organization to focus heavily on content research. This most likely falls into the marketing departments laps, but sales teams should also have a part in helping with the content research process. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

BenchmarkONE

JANUARY 13, 2022

And the biggest player in the web browser niche – Google Chrome – has announced it will follow suit by 2023. . Google Plans to Phase Out Cookies By 2023. Google Chrome has only announced its plan to abolish cookies, but there is a lot of fuss already. . As for what alternative Google settles for, that remains an open question.

Google 40

Google Marketing Automation Services Marketing Proposals Domain 40

SnapApp

JANUARY 4, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. .

Research 61

Research Campaigns Tips Content 61

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 The typical B2B buyer performs approximately 12 online searches as research , according to Google. The pandemic delivered both disruption and opportunity. People shop for services and products differently, even in the B2B realm.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Marketing for B2B ecommerce gets almost no attention. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Contently

MAY 23, 2017

At last week’s Google I/O conference, a few choice terms came up repeatedly. I have been counting occurrences of the phrase “now, we use machine learning” here at Google IO and I got to 70 trillion. Google is using AI to improve just about every realm of its vast technology empire. — Google (@Google) May 17, 2017.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Forrester says: Partnering with reputable providers with transparent data acquisition methods is crucial for ethical considerations. How to collect B2B Intent Data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( 94% of B2B buyers research online for purchase decisions. 89% of shoppers do online research before purchasing an item in-store. Research Gate ). 50% use their smartphone to look up restaurants/bars, and 31% to research or book travel. Forrester ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Directive Agency

DECEMBER 13, 2019

Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. . Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Marketing Insider Group

AUGUST 28, 2019

But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research. Optimize your marketing strategy with PureContent for research-driven content! appeared first on PureB2B.

Allocation 100

Allocation Content Curation Thought Leadership 100

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. The annual Content Marketing Institute / Content Marketing research dissects content marketing benchmarks, budgets and trends for B2B marketers in North America. Moz’s Surviving Google: SEO in 2020.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

PathFactory

MAY 31, 2021

This isn’t just a slightly better Google Analytics or more primitive content data we’ve relied on in the past (anyone remember those website hit counters back in the 90s?). As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Nuvi

MAY 11, 2021

. – May 11, 2021 – Reputation , the global leader in reputation experience management, has been named a strong performer by independent research firm Forrester in a new report, The Forrester Wave : Customer Feedback Management Platforms, Q2 2021. About Reputation. Visit reputation.com to learn more.

Forrester 40

Forrester Lead Scoring Lead Ranking Amazon 40

Marketing Insider Group

APRIL 7, 2014

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. Building audiences as a core asset.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Lake One

APRIL 18, 2023

Create Context – Not Fatigue Regarding digital, we’ve been trained to blog our hearts out and do anything we can to make Google happy. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. Make sure to evaluate adoption and if the new tools are creating efficiencies in the work.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Their vocabulary informs not only our keyword research but our page content as well. #4 There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. . #6

SEO 64

SEO Tips SERP Forrester 64

ClickZ

SEPTEMBER 27, 2019

Percolate works with some of the largest brands in the world, including Google, Cisco, Microsoft and Electronic Arts. This number may be a high estimate, according to Roth, who presented research that listed the various methods that companies use to share content with their sales team. Source: Percolate. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Contently

OCTOBER 24, 2017

” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.” This “mobile-first” mindset gives consumers the ability to access information wherever they want to research and make purchases. According to the research, more than twice as many people in the U.S.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95