Convert

MAY 31, 2022

Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. While each selling angle meets the buyer’s pain points a different way, the USP is what you lead with—it’s the bleeding neck problem you’re solving and you’ve got research and data to back that up.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Sprout Social

JANUARY 20, 2021

B2B buying is less about progressing through a stage-by-stage sales funnel and more about completing a set of non-sequential tasks : problem identification, solution exploration, requirements building supplier selection, validation and consensus creation. This is why B2B market research is critical.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

Velocity Partners

JANUARY 10, 2024

You’ll have a wide group of stakeholders who want to know what’s going on. It’s a charged situation with a lot of opinions flying around. A good decision-making unit is a small and focused group which includes representatives from each of the businesses in the merger. That your new story is not only grounded in research.

Paid Search Agency 90

Paid Search Agency Companies Advertising Agencies Positioning 90

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Research Report? Have Marketers Killed This B2B Golden Goose? White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Marketing Graham

DECEMBER 30, 2020

The reason for the difference will become clear as I outline my opinion on how to do B2B marketing successfully. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. Notice the subtle difference? You may be surprised.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. These offer highly detailed research on customer sentiment that can be converted into actionables via advanced feedback. This could play a significant role in enhancing the impact of your campaigns and products.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

LeadSquared

JUNE 25, 2015

When did people start putting so much emphasis on strangers’ validation? Now, what I say is not really based on a research. It’s an opinion. Another one by Dimensional Research puts 90% of the respondents in this bracket. The group is formed of genuine people who help out; therefore, is trusted by buyers.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

ClearVoice

MAY 17, 2021

They may not reflect the insights that marketers can only glean through statistically significant and in-depth research. That’s where persona research comes in. Persona Research is hardly new. Originally called “archetypes,” groupings of prospects are a fundamental part of sound marketing.

Research 96

Research Work Management Marketing Management Verticals 96

Content Marketing Institute

OCTOBER 23, 2018

Here’s what the generational research and anecdotal observations are telling us: Born with one foot firmly in the digital age and the other rooted in old-school values, members of this pivotal demographic group expect greater transparency, accountability, and personal validation from every online experience they choose to engage in.

Generation 107

Generation Terms and Conditions Peer-to-peer Paid Search Agency 107

Hubspot

JULY 7, 2015

3) Constantly research. Then, when I'm ready to write, I just slot those snippets of info into my draft posts, and suddenly what would've been an opinion piece is a far more credible, engaging post. Good content marketers don’t grasp at straws when it comes to picking topics. 4) Extract knowledge from others.

Effectiveness 28

Effectiveness Content Marketing Content Work Management 28

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. Valid question and I responded with, “You don't need to use Twitter. There was no law, edict, or pitchfork-wielding band of angry citizens.

Twitter 145

Twitter CRM Business Paid Search Agency 145