ClickZ

JANUARY 6, 2022

Sabrina: So that might involve thinking about a central team or multiple central teams depending on regional set up, hub and spoke models can work well in the right structural context, or perhaps it is simply the need for a peer-to-peer community – or of course, the business might require all three of those things.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Contently

JULY 12, 2017

Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. It’s July, which means two things: seething with jealousy over the out-of-office messages of your European colleagues (“On Holiday until September!”),

Top of Funnel 154

Top of Funnel Peer-to-peer Content CMO 154

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 143

Social Media Research Social Marketing Media 143

Engagio

OCTOBER 22, 2018

” The Bridge Group found that inbound-focused groups are 2.1X ” The Bridge Group found that inbound-focused groups are 2.1X ” The Bridge Group found that inbound-focused groups are 2.1X One of the most commonly debated questions in ABM is “who should the SDR team report to?”

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

Webbiquity

JUNE 20, 2011

It’s more of a place to interact with peers than to engage prospects. Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours.

Social Media 100

Social Media Peer-to-peer Media PR 100

Hinge Marketing

OCTOBER 31, 2016

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Types of Market Research. Secondary research.

Research 48

Research Service Planning Ideal Customer Profiles 48

EveryoneSocial

DECEMBER 26, 2018

Do an audit via a non-intrusive survey or focus group. How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human?

Social Media 63

Social Media Brand Identity Branding Media 63