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Putting people first: The path to building a digital center of excellence

ClickZ

Sabrina: So that might involve thinking about a central team or multiple central teams depending on regional set up, hub and spoke models can work well in the right structural context, or perhaps it is simply the need for a peer-to-peer community – or of course, the business might require all three of those things.

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5 Reasons I’m Thankful for Social Media

Webbiquity

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Back then, I thought he was kind of a jerk quite frankly. With the annual celebration of Thanksgiving upon us here in the U.S., Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers.

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How to Humanize Your Brand With Employees on Social Media

EveryoneSocial

Do an audit via a non-intrusive survey or focus group. How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human?

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Sales Pipeline Radio, Episode 106: Q&A with Jill Konrath @jillkonrath

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. I hope by now you’ve tuned in live to Sales Pipeline Radio (Thursdays 11:30 am PST) or have subscribed on iTunes. I think you’ll get a lot out of the show. It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. That sounds like a terrible idea.

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6 Expert-Endorsed Ways to Improve Your Marketing TODAY

Hubspot

Small business marketing expert and Fast Company columnist Shawn Graham describes the “About Us” section of a company’s website, Facebook, Twitter, and LinkedIn pages as “a window into the soul of your business.” Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? The result? What to Do Today.