Contently

JULY 12, 2017

Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. ”), and a chance to take a breath and reflect on our biggest marketing challenges. ”), and a chance to take a breath and reflect on our biggest marketing challenges.

Top of Funnel 154

Top of Funnel Peer-to-peer Content CMO 154

Engagio

OCTOBER 22, 2018

The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. But the top-performing SDR teams in their sample perform more or less the same when reporting to marketing vs. reporting to sales. Let’s look at the data.

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Hubspot

FEBRUARY 13, 2020

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing. She's also the world's first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers. Have Pathological Empathy For Your Consumer.

Peer-to-peer 97

Peer-to-peer Newsletter Marketing & Strategy Opinions 97

Heinz Marketing

MARCH 12, 2018

By Matt Heinz, President of Heinz Marketing. It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. Marketing superhero, mega mark, I don’t know. I hope by now you’ve tuned in live to Sales Pipeline Radio (Thursdays 11:30 am PST) or have subscribed on iTunes.

Top of Funnel 61

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 61

Hubspot

APRIL 29, 2013

In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. But where’s the instant gratification for marketers? Often in just three seconds or 140 characters. The result? 1) Revamp Your “About Us”. What to Do Today.

Planning 28

Planning Peer-to-peer Press Thought Leadership 28