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Putting people first: The path to building a digital center of excellence

ClickZ

Sabrina: So that might involve thinking about a central team or multiple central teams depending on regional set up, hub and spoke models can work well in the right structural context, or perhaps it is simply the need for a peer-to-peer community – or of course, the business might require all three of those things.

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Ask a Content Strategist: How Do You Create Data-Driven Content?

Contently

For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionally with content that triggers nostalgia.” But what the hell does that really mean? How do you create it?

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

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The Best Types of Market Research for Professional Services Firms

Hinge Marketing

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Types of Market Research. Secondary research.

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How to Humanize Your Brand With Employees on Social Media

EveryoneSocial

Do an audit via a non-intrusive survey or focus group. How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand. What does it really mean? Aren’t we all human?

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How to Rise Above Marketing Mediocrity, According to Ann Handley

Hubspot

She's also the world's first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers. I dare you to watch Android's "Friends Furever" video, the most-shared video ad of 2015 , without tearing up.). Along with marketing trends, we also talked about new approaches marketers can use to solve old problems.

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Sales Pipeline Radio, Episode 106: Q&A with Jill Konrath @jillkonrath

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. I hope by now you’ve tuned in live to Sales Pipeline Radio (Thursdays 11:30 am PST) or have subscribed on iTunes. I think you’ll get a lot out of the show. It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. That sounds like a terrible idea.