Paul Gillin

AUGUST 20, 2010

These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. If you want contacts who'll help you find a job, say so and I'll bring some. I never overtly asked people for a job or anything more than a little of their time.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 29, 2012

Was it possible that the manufacturing line was compromised or that product had been tampered with in the field? It even sent representatives into the field to meet with particularly concerned parents. The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help. Let’s seek treatment.’”.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 6, 2011

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones). Executives can then say “I told you so” until the market forces their hand. Lack of patience.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. If you’re negotiating for basic, off-the-shelf freelance help, start with a 30 cents/word offer and work from there. Hiring freelance help blind is a risky affair. Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

SEPTEMBER 17, 2014

The best editors have spent years in the field with their constituents and continue to speak to them every day. One of my most rewarding moments was seeing a writer whose crude skills I had helped shape years ago receive a Nieman Fellowship. Editing is a thankless task. It’s an anonymous task, but hardly a thankless one.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 12, 2011

It will even help you decide when to use in-house content experts and when to contract for those services (though some payment guidelines would have been helpful there). The authors tracked down many new case studies to provide a welcome break from the Zappos and Blendtec examples cited so frequently elsewhere.

Rules 50

Rules Social Marketing Content Blogger 50