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8 B2B Content Marketing Examples to Inspire Your Content Strategy

Parse.ly

Lattice’s HR and people management templates. For example, A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes launched soon after Apple and Google announced new restrictions on consumer tracking. Their audience grows, and so does their funnel of potential customers. Moz’s Whiteboard Fridays.

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Common Pitfalls in Your Website's UX and CRO

SmartBug Media

User experience (UX) and conversion rate optimization (CRO) are powerful sales tools that enable you to generate important metrics and increase conversion rates, which ultimately lead to increased sales and revenue. Optimizing UX will help grow new business and build customer loyalty.

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The pros and cons of social media

Sprout Social

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. A full FAQ is linked for you below.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. One step further: Use UTMs codes in your links for your Story stickers to track any sales you make through your Story. . — Sprout Social (@SproutSocial) October 19, 2022. Include pets.

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Top seven chatbot platforms and tools available

ClickZ

Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis. to cater to post-sales queries, help customers track their orders, and more.

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Maximizing Your Email Marketing Success

Navigate the Channel

Ensure that your email templates work and look like you want them to on all screen sizes. If you offer a flash sale, or “Today Only” promotion, and you haven’t accounted for when your customers’ days start and end, you’ll get some pushback. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

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Is This Goodbye? How To Use Email Automation for Customer Re-Engagement

Litmus

When a potential customer or subscriber begins to stray and become inactive , you can use automated email marketing to bring them back into the fold and close the sale. A cart abandonment email is in order if a person makes it into the shopping or checkout process and then leaves. There’s more than one way to win a subscriber back.