Industrial and B2B Customer Engagement Simplified
Industrial Marketing Today
AUGUST 3, 2010
For an eCommerce site that is easy, it is typically the value of transaction per visit. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. You could do the same thing with the number of downloads of a PDF document from your site.
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