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Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Video Goes Social Facebook has seen a massive rise in videos posted in the past few months, admittedly spurred on by the Ice Bucket Challenge.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. SocialMediaB2B.com has a nice roundup of Eight B2B Facebook Landing Pages.

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7 Review Sites & Communities to Help You Choose the Best CRM

Hubspot

A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. G2 Crowd is one of the best review sites for SaaS tools with 844,500+ validated user reviews to help you make smarter decisions about software and services.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100
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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti.

Web 2.0 100
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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.