Writing on the Web

DECEMBER 9, 2010

Make suggestions to other resources, including upselling to your products and services. How about sharing snippets in the form of tips on Social Media sites like Facebook and Twitter ? Share this on Facebook. How many other ways can you use this same content? Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

NOVEMBER 22, 2010

Share this on Facebook. Build a Product Funnel on Your Blog through Content Marketing. What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed. Email this via Gmail. Post on Google Buzz.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Here is a blog post to help you take advantage of these new opportunities: [link].

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

MARCH 28, 2012

For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Share this on Facebook. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. Share this on Facebook.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 11, 2010

Did you know that the Aflac duck has 13 times as many Facebook friends as the Geico gecko? Share this on Facebook. The importance here is that you’ll need something that sets you and your services apart from all the others. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JUNE 23, 2010

Want to learn more about this great $37 product that makes landing pages easy to format and publish? Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. We will explain why her product is a great idea, but that is only part of the call. Share this on Facebook. Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JUNE 9, 2010

The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. Even when you’re connecting and having a good time, you can spend time that isn’t productive. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Know your product or service. Share this on Facebook. Content marketing isn’t a buzz word because marketing people just like new buzzes.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

MARCH 27, 2013

As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause. Make a Worthwhile Call to Action : Every once in a while, make a great offer that benefits the reader and involves money.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. Share this on Facebook. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It! Click on the above seminar title to register. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

DECEMBER 16, 2010

Do you have low fee products and a product funnel that includes higher-ticket offers? Do you offer opportunities to upgrade or upsell to products? I am an affiliate for these companies because I use their products and believe in them. Share this on Facebook. Is it easy to download free offers? Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JULY 20, 2010

Book or signature product. Information products. Don’t let anybody tell you online income products are “passive.&#. She has a talented ability to create and sell popular information products, membership programs and telesummits. Share this on Facebook. High quality web site. Clear strong personal brand.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 16, 2010

I use it as a traditional website for my business, with product pages, etc. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Share this on Facebook. I see a trend here. Share this on Bebo. Post on Google Buzz.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Share this on Facebook. What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Share this on Facebook. Clients can’t want what they can’t imagine or picture on an emotional level. Use imagery and associations, metaphors and stories.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. Share this on Facebook. Post on Google Buzz.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 24, 2011

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Know your product or service. The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JUNE 21, 2010

I’ve found that most of the time, there’s a savvy expert out there who’s already created a whiz-bang plugin, or a product to do exactly what you want. It turns out my VA was already using Suzanne’s WP Sales Page product! Share this on Facebook. Suzanne Bird-Harris is a perfect example. She said yes.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

SEPTEMBER 28, 2010

They don’t care about your products so much as what they will do for them. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JUNE 28, 2010

If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. Share this on Facebook. It saves me time and energy.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JANUARY 31, 2011

They are great writers themselves, but like any growing entity, they need to focus on their clients and providing impeccable services and products. Share this on Facebook. I was approached last week by a successful company who needs a writer for their blog. Look for other good blogs in your field and figure out ways to partner up.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. People liked the taste of Pepsi better in a blind test, but rated Coke as a better product because of the memories associated with the product through effective marketing images, songs, and slogans. Share this on Facebook.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Share this on Facebook. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling. Each time you tell a story about a client, we put ourselves into the picture. Blog this on Blogger.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

MAY 18, 2011

Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. Share this on Facebook. Images are simply attractive to the human brain, and we’re hard-wired to pay attention to faces. Even back then (2005?) Register here: YouTube Secrets Webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Share this on Facebook. Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way to get new viewers to your website and blog. But what if you want to do it yourself?

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MAY 9, 2011

“Visit our page to find out how we can help you create a more productive organization.&#. Share this on Facebook. . “Visit our Leadership Coaching page to learn more about how coaching helps leaders maximize potential for themselves and their team.&#. What do you think? Blog this on Blogger. Share this on del.icio.us.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JULY 15, 2010

They already have … just look at the herd mentality of Internet guru product launches. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? How is brain research influencing marketers? Are they able to use triggers to get us to buy stuff? And yet, I sense some changes afoot.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 16, 2010

This weekend Attila the Hubby and I went to The Naked Stage production of Night, Mother , the 1983 Pulitzer Prize winning drama by Marsha Norman. Share this on Facebook. What can you learn about blog writing and content marketing from the theater? Use as many images as you can, don’t rely on words so much. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Share this on Facebook. Your online content should be no different.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. I don’t blame him.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

OCTOBER 11, 2010

If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? Share this on Facebook. &# You need to know how your customers and clients see your biases showing up. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

MARCH 29, 2011

Here’s what small businesses and independent professionals are doing wrong with their video scripts that they submit for one minute commercials: Some marketers try to promote the features of their products and programs instead of benefits. Share this on Facebook. Subscribe to the comments for this post? Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 23, 2010

All professionals who need to sell, either products or services, should read this manifesto. Share this on Facebook. Download it now, it’s well thought out and well-designed by Doug Kessler and the clever guys at Velocity. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100