Industrial Marketing Today
MAY 15, 2012
I have found this particularly true with marketing that targets engineers and industrial buyers where the buying process is long and complex with several stakeholders involved. He wrote, “The bigger and more complex the decision, the less likely it is that those who influence it are sharing their recommendations on Facebook.”.
Industrial Marketing Today
AUGUST 10, 2012
73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. An integrated industrial marketing approach may be a better strategy depending on your target audience’s preferences and your sales process.
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Industrial Marketing Today
JULY 23, 2010
The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. One-size-fits-all site content will not help you engage.
Industrial Marketing Today
AUGUST 3, 2010
These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out.
Industrial Marketing Today
JULY 9, 2010
But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for. I like your steps for Continuous Process Improvements.
Industrial Marketing Today
MAY 6, 2011
As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. I receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives. This year, that view is shared by only 64% of respondents.
Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.
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