Remove regression
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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. We can take Facebook as an example.

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Prospect Research for the Professional Services

Hinge Marketing

The more informed you are up front, the smarter you will sound—and the more likely you are to impress the person on the other end. . The answer to those two questions will depend on a number of factors, including how soon you need to make the call (or in-person visit), how busy you are and how promising the prospect appears to be. .

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). It''s as if selling to people who work at companies somehow regresses our interpersonal skills. It''s so simple.

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Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

It includes more sophisticated features for working within social media platforms, such as delivering forms and personalized ads within Facebook, using social sign-on to capture more data, and building more detailed profiles based on activities, consumption, connections and influence. The second wave is just starting.

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It is good to talk. 5 business tips for handling difficult social conversations via marketing

Data Cleaning/CRM Appending

It doesn’t matter how you carry out this conversation, via a Facebook ad or email marketing campaign, reach out and speak up. Also, don’t be regressive and don’t preach or practice concepts that can place you amidst crossfire of netizens. It is a concept where you let the other person talk – Jonah Berger. So, steer clear.

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The Google anti-trust trial: A deep dive into the details

Martech

12) Google’s lawyer, Schmidtlein, argued in court that the government is pursuing a regressive lawsuit. 4) Joshua Lowcock, Global Chief Media Officer at a media agency called Universal McCann, told the judge that search ads cannot be replaced by other digital ads, such as Facebook ads – contrary to Google’s claims, reports Big Tech on Trial.

Google 88
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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot

If someone's opted in to receive emails from your company, you're not sure how interested that person is in buying from you. How many times did they click through on your company's tweets and Facebook posts? You should also complement all this in-person research with hard data from your marketing analytics. 4) Email Engagement.