Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation. Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. We can take Facebook as an example.
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