What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
Marketing Insider Group
APRIL 12, 2021
One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). What Is Paid Media? Paid Media Stats and ROI.
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