Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. What kind of content you promote through your ads.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Live Video for Social Media. You should be too. .

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it.

Social Media 174

Social Media ROI Media Branding 174

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

The Point

SEPTEMBER 11, 2017

At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. AI provides a lot of ingredients, but it is not a meal.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

FMG Suite

DECEMBER 17, 2020

Use Ad Extensions to Promote an Ebook. When creating your pay-per-click advertisement, you will have the option of using paid search extensions , which allow you to highlight your website’s specific pages rather than just the site itself. LinkedIn and Facebook also provide handy tools for driving traffic to your ebook download.

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. Why organic social media still matters.

Social Media 98

Social Media Organization Webinar Metrics Paid Social Agency 98

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar. Omni-Social is the Offset to Paid Social.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Brandwatch Marketing

OCTOBER 5, 2020

Social media marketing is any marketing that takes place on social media platforms. Unsurprisingly, this includes a huge range of activities that simply have social media in common. Ultimately, a lot of the tactics you’ll use are not new or unique to social media – it’s just a matter of adapting to new medium types.

Social Media 105

Social Media Social Marketing Media Planning 105

Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. The fastest way to drive traffic to your #content is through paid #socialmedia, but spend wisely. The key is promoting it to individuals.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

SmartBug Media

JUNE 13, 2019

Most businesses have set up accounts on the big three: Facebook, Twitter, and LinkedIn. Companies that haven’t set up accounts typically claim that social media doesn’t offer much value for their business. The assumptions that business owners make about social media aren’t necessarily wrong. They’re necessities.

Social Media 67

Social Media Advertisements Advertising Enterprise Management 67

Mailmunch

MAY 20, 2021

Let’s delve deeper into how you can leverage social media for effective lead generation. . A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. Double-check whether you will be able to provide customer support and answer any questions on the given contact information. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. likes, shares & comments.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Brandwatch Marketing

OCTOBER 5, 2020

Social media marketing is any marketing that takes place on social media platforms. Unsurprisingly, this includes a huge range of activities that simply have social media in common. Ultimately, a lot of the tactics you’ll use are not new or unique to social media – it’s just a matter of adapting to new medium types.

Social Media 52

Social Media Social Marketing Media Planning 52

Lake One

MARCH 31, 2020

In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. At a time when we’re all being asked to social-distance, the last place anyone wants to be is in an exhibit hall, surrounded by a ton of people. Conduct a Webinar.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 137

Paid Social Agency Social Media Work Management Organization 137

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. And it’s not through webinars or Zoom meetings…. Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

SmartBug Media

DECEMBER 13, 2021

Standard UTM parameters , or “tags,” include: Source: The social network, search engine, or specific source that drove the traffic to your site. organic, paid social, email, referral, and so on). Term: The paid keywords or key phrases that warrant the UTM tag. Medium: Always use something specific like “paid-social.”.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Parse.ly

APRIL 7, 2022

Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company. You’ll also find tips shared by video production experts at Brightcove , FS Investments , and WordPressVIP in our recent webinar on scaling video creation efforts without sacrificing quality.

Resources 52

Resources Video Marketing Planning Work Management 52

Oktopost

MARCH 31, 2021

81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. Whether it’s a newsletter, a promotion, or an invitation to a webinar, adding a video element can potentially increase conversions by up to 80%. Social Video.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Vidyard

JANUARY 7, 2020

Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Social Media: Where the eyeballs are! Digital Ads and Paid Social: Spend some money to reach a wider audience. Webinars: Before they start or in between segments. Social Ads. Promo videos are ideal content for paid ads on social media.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. If you look at the B2B companies with the best ads, they do a whole lot more than look pretty. In some way, shape, or form, every B2B company exists to solve problems. There’s a lot of noise.” Your ads must follow suit.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Parse.ly

JULY 29, 2021

You’ll be able to do this with three types of content: paid, earned, and owned. Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. Once the tours ended, they continued to promote the recorded tours through multiple channels.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Vidyard

JANUARY 7, 2020

Airbnb: The Social Ad 6.5 Vidyard: The Asset Promotion What Are the Benefits of Promo Videos? Digital Ads and Paid Social: Spend some money to reach a wider audience Webinars : Before they start or in between segments Get Free Video Hosting Host, manage, and share all of your videos. Promo Video Best Practices 6.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Hubspot

JUNE 1, 2012

Earlier this week, we co-hosted the latest in our series of highly successful webinars with Facebook, this time focusing on how to engage your Facebook fans with quality content. You can, in fact, reach certain users who are not yet engaged with your Facebook business page. clicked/commented on, shared, liked, etc.)

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. After the webinar, we received dozens of questions. What are some of the biggest mistakes that companies make around content marketing? The biggest mistake is the “unique point of view trap.”

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Albacross

DECEMBER 25, 2018

The good news is that networks like Facebook allow for an easy integration of CTA buttons. If you struggle to grasp any of the technical requirements or implement different tactics, make sure to sift through the leading digital marketing companies , learn from them or even ask for help.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Pew Research reports seven out of every ten people access Facebook on a regular basis. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Take your top keywords (including your company name, product name, etc.)

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Content Standard

OCTOBER 19, 2015

So far we’ve covered content promotion , interactive storytelling , and episodic content creation. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40