Industrial Marketing Today

AUGUST 3, 2010

Influence: This is a measure of the likelihood of a person recommending your company or brand. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. If you have a blog, look at the number of comments left by your readers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Directive Agency

APRIL 19, 2017

Micro Videos for Facebook. If your readers are fans of multimedia content, then you may want to turn to Facebook to promote your posts. Facebook’s autoplay video feature is great for marketers looking to generate stronger engagement. Personal Profile Shares for LinkedIn.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. This is where I personally coach you to solve whatever marketing challenges that are holding your company back. My one-on-one DiY Marketing Coaching is tailored to your needs.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features 60

Features Web 2.0 Planning Work Management 60

Marketing Insider Group

AUGUST 12, 2010

In past projects to create multiple lead funnels to address these client needs we developed marketing assets such as webinars, newsletters, libraries of past webinars and online demo downloads. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Leave a comment please.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 1, 2010

Email and e-newsletters use now equals tradeshows in popular use. Not surprising that Web sites dominate marketing mix popularity, but most lack basic building blocks needed to build customer relationships. So I’m recommending that — in 2009 — marketers focus more on using Web sites to cut sales interaction costs.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Newsletters. I state my company’s primary functions in the first sentence of my current role, so that people can see what I’m bringing to the table alongside my own personal skills. They recommend that you only connect with people you know well personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become. He’s always said that he’s a big fan of social media, Twitter, Facebook, and LinkedIn all these things are great. DJ Waldow: No comment.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters |. Personal IT Organization Enterprise Partner/Vendor. Web Services. NEWSLETTERS. More Newsletters. Personal (Managing your own life). Why Microsoft Should Bring Facebook-like Look to SharePoint. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Advice & Opinion.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. Sandwich that summary with a personalized message and you may just get somewhere. Keep it small, relevant and personal. Don’t play bloggers like a numbers game.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Convince & Convert

APRIL 5, 2012

There is an article today that I saw, and we actually included it in my email newsletter, somewhat to my chagrin. Are they saying that most movies succeed in social media, because they go out on a very expensive Facebook “Like” acquisition program? Boggs, what is the social media stat of the week? Actually, you know what?

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 The Wall Street Journal said email’s era had ended thanks to Facebook. Facebook’s COO said that email was probably going away. Facebook’s COO said that email was probably going away. services like Twitter, Pownce & Jaiku. March 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Marketing Insider Group

SEPTEMBER 30, 2010

Five years into my early sales career, I realized that I was a mildly successful sales person mainly because I focused on relationships, not selling. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” And…Marketing needed lots of help. What is a salespage?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. This will place a higher premium on membership management and real, editorialized, well written monthly newsletters. responding to the continuing shift in power from vendor to buyer that Web 2.0

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. I’m sure you’re not.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

OCTOBER 9, 2012

Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. Social networking site Facebook, which was founded in 2002, now has more than 900 million active users. 10) Web 2.0.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Buzz Marketing for Technology

OCTOBER 7, 2008

Research E-mail Newsletters. E-mail Newsletters. E-Business & Web 2.0. Personal Technology. Subscribe to our e-mail newsletters For more info on a specific newsletter, click the title. IBM launches Bluehouse, a Facebook for business. IBM launches Bluehouse, a Facebook for business.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159