KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts per week on Facebook. posts per week on Facebook. posts) and Twitter (4.4

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

JUNE 4, 2019

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook. Website Traffic.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Why not include it in your B2B marketing strategy?

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. Let’s take a look at a few video marketing trends shaping social media in the B2B space. . Live Video for Social Media.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Facebook and Instagram: 50 seconds max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Compared to the previous year, social media visit share increased by one percentage point, indicating that it continues to grow as a channel.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

AUGUST 26, 2020

It’s no secret that video works, or that social media is one of the best places to use it. But maybe you’re still not totally committed to video as a medium for your B2B content strategy. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. It’s not Facebook.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. percent) claim that social media is “very important” to their overall marketing strategy. percent) claimed that they do not have a documented social media strategy.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

MAY 24, 2017

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. Understand all available options on Facebook.

Facebook 172

Facebook Tips Advertisements Advertising 172

KoMarketing Associates

DECEMBER 7, 2017

Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Do you have at least 1,000 Facebook Likes on your Business Page? Target Fans with Lead Gen Ads. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Give the audiences below a try.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. Today, pretty much everyone uses social media – not just Millennials. From Facebook to LinkedIn, every generation is socially active. Link Building.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

AUGUST 9, 2019

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? This suggests that marketers may want to consider Instagram while crafting a social media marketing strategy. Finding Target Customers through Social Media Marketing.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 16, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. These statistics suggest that social media is continuing to pay off for marketers who integrate it into their strategies.

Social Media 122

Social Media Marketing Report Traffic Social Marketing 122

KoMarketing Associates

MAY 14, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge. These statistics suggest that social media is continuing to pay off for marketers who integrate it into their strategies.

Social Media 120

Social Media Marketing Report Traffic Social Marketing 120

KoMarketing Associates

AUGUST 21, 2014

As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. What Is Changing?

Facebook 120

Facebook Paid Search Agency Ads CPC 120

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

NOVEMBER 16, 2017

The same type of stress can happen if content strategies aren’t ready for the year ahead. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Aligning Content Themes with Content Types. Paying Attention to Average Shares Per Social Network.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

JANUARY 9, 2017

Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis. Only 11 percent said that they did not use social media at all.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

APRIL 22, 2014

Recently, Facebook began rolling out its new and improved advertising dashboard. Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster. This is, without question, the biggest change to the Facebook dashboard. Budgets Tied to Ad Sets.

Facebook 120

Facebook Ads Adwords Budget Programs 120

KoMarketing Associates

FEBRUARY 7, 2017

Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. How can marketers better leverage platforms aside from Facebook?

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

OCTOBER 18, 2018

Everyone wants more results from social media. Usually, we’ll post to our social media accounts more often. But maybe there’s an easier way to do B2B social media marketing better. Facebook understands this very well. This happens on Facebook and off. You probably do, too. So, how do we get there?

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

AUGUST 27, 2015

The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. Faster Form Submission.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. So, let’s work to get all of your social media accounts in order so that you can experience the success that comes with it.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. This gives advertisers the ability to use the Facebook method of targeting outside of Facebook.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 12, 2012

At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120