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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Assemble Your Crisis Management Team.

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How to Manage 19 Social Media Channels

Convince & Convert

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. Dave is careful to measure the KPI surrounding his social efforts, especially in the context of the larger marketing picture , as well. DaveMurr Tweet This.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

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Adventures in Teamlancing Part 3: Managing Workflow When You Teamlance

ClearVoice

Back when I was at my first corporate job , I used to be mightily insulted when my manager and big boss endlessly praised my efficiency. Being efficient and being able to manage everything on your plate means you don’t only get things done, your boss or co-workers don’t always have to double-check your work. But first, a flashback….

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Tapping into Consumer Needs to Build a Modern-Day Content Strategy: An Interview with Alyssa Santoli of Vitamix

Brandpoint

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. She has brought insight from many different industries to her current role at Vitamix, including social and content marketing experience from her time spent in the finance industry.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. As a financial services company, there are certain things they can’t do according to federal regulations.

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6 Ways to Help Your B2B Salesforce Go Digital in the Age of Social Distancing

Schubert B2B

That means embracing digital marketing in all its forms to find new prospects and start those conversations that lead to sales. . Finding the right audience is essential to any digital sales or marketing campaign. Upgrade Your Content Marketing. Your marketing communications and collateral should work to provide value.