Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Facebook Ads. Twitter Ads. Twitter Advertising. Social Media Management.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

KoMarketing Associates

SEPTEMBER 18, 2012

Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) The Role of Social Media. Facebook is more informal.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Martech Advisor

JANUARY 6, 2020

Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. Social media features such as comments and tagging help realtors leverage the network of their own connections for promotions. Lead Generation.

Social Media 110

Social Media Social Marketing Practices Media 110

NuSpark Consulting

JUNE 1, 2018

Prospects in the mid-funnel stage are usually either leads that “trickled down” from the drawcard content at the top of your funnel and now in consideration stage those who were already in your system as possible repeat customers. Social media: It’s a misconception that this is purely for top-of-funnel usage.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Convince & Convert

JANUARY 26, 2016

How a well-crafted social presence leads to daily customer touch-points, drives leads, and creates sales. Why less can mean more when it comes to Facebook advertising with video. How having a social media plan extends beyond the computer and means more than maintaining active accounts online. ” —@LListanski.

Training 113

Training Video Marketing Skype Effectiveness 113

Convince & Convert

FEBRUARY 9, 2016

million Facebook fans, 193k Twitter followers, and 13.3k How centralizing a chain’s social media leads to deeper connections with customers. How promoting technologically unskilled but teachable dedicated employees leads to the perfect social advocates. Kandi Steiner on Twitter: @KandiSteiner.

Social Media 100

Social Media Media Skype Twitter 100

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. . Of course! .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Social Media Marketing. Facebook, LinkedIn, Twitter, etc.). How Virtual Marketing Aids B2B Businesses. PPC Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Lead management process. Let’s talk retargeting.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Publishing regular (and high-quality) content on YouTube should be a part of any strategic social media plan.

Youtube 110

Youtube Video Marketing Mobile Marketing Social Media 110

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Customer Experience Matrix

DECEMBER 14, 2009

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). On reflection, this makes sense.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). Are you trying to generate quality leads? Without this, your program will struggle to prove its value and ROI. more leads than companies that published between 0 – 4 monthly posts.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

RebelMouse

APRIL 3, 2018

Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. Google has repeatedly said that if your site drops in rankings after one of these updates, it doesn't necessarily mean anything is wrong with your site that needs to be addressed immediately.

Google 59

Google Lead Ranking SERP Lead Scoring 59

Sprout Social

OCTOBER 8, 2018

The feel of the online experience matches the in-store one and it’s clear a lot of thought goes into their social media planning. Their Instagram account is by far the most popular of their social media accounts. On Twitter, Lululemon likes to serve up short, tongue-in-cheek Tweets right alongside engaging conversation.

Social Media 93

Social Media Brand Identity Branding Media 93

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

JULY 13, 2015

Are you trying to generate quality leads? Without this, your program will struggle to prove its value and ROI. Not surprisingly, companies that commit to regularly publishing quality content reap the biggest rewards in terms of website traffic and leads. more leads than companies that published between 0 – 4 monthly posts.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . You don’t have to be a social media expert for it to make a difference!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

SWZD

MARCH 28, 2018

As a B2B marketer, you’re not looking to raise brand awareness as much as generate leads. Even when companies invest more in brand awareness, and include social media in these efforts, the higher brand profile is ultimately expected to produce more quality leads and more closed deals. Connect with Overlooked Customers.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. That’s why knowing the best times to post on Facebook can be a huge benefit to your social media content strategy. Best Times to Post on Facebook.

Facebook 114

Facebook Best Practices A/B testing Social Media 114

Marketing Insider Group

JULY 13, 2010

Trend #1: Social media is being used more and more by professionals for decision making. The white paper also showed that business professionals are using social media more than online editorial and vendor content. Trend #4: Social media participants expect companies to join the conversation. Click here to cancel reply.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. And congrats on the #1 ranking! And guess what? So let’s talk more about that. Now I must dig a bit and clarify what those intentions truly are.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

SWZD

MARCH 21, 2018

However, a smart marketing plan is one that recognizes the value in proven marketplace tactics while also remaining willing to try out some new avenues that could prove lucrative. The inclusion of the major social media platforms may bring value, but the best way to incorporate them is to holistically build them into your overall plan.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? When your social media goals are closely aligned with your organization’s business goals (e.g., By what date? Advertising.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Adding a Twitter field to your contact records is only a start. That means developing a messaging matrix.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” Definitely not.” Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Blogging is a commitment to yourself and anyone reading.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130