Zoominfo

JUNE 20, 2019

We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). 78% of online audiences are already watching video on Facebook Live. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

JUNE 14, 2022

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs. Get a Demo 2. The key is frequent communication.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

JUNE 28, 2021

It is a marketing channel that enables two-way communication between buyers and sellers to provide critical buying information that accelerates their path to purchase. In the last few years, people have been wired to communicate over synchronous conversational apps like Whatsapp, Wechat, Facebook Messenger, and iMessage.

Conversion 246

Conversion Paid Search Agency Marketing & Strategy Marketing Automation Services 246

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. Another similarity is a risk assessment for processing sensitive information. And different ?

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). For more information about lead generation, check out our lead generation strategy guide. ZoomInfo MarketingOS Finally, ABM with data you can trust. Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

JULY 2, 2021

Though they become outdated over time, they can be used for contact information and gaining a better understanding of a candidate’s interests. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! Free Trial 3.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

NOVEMBER 20, 2018

Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. A first-touch attribution model would assign all credit to the paid Facebook ad that began this prospect’s journey. They click the ad and ultimately read the blog post. Last-touch attribution. Custom attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. These posts don’t have to be exclusive to content related to your company — you can also share informative articles, blog posts, or videos that you think will be of interest to your ideal candidates.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

FEBRUARY 1, 2021

The leads’ information goes into your CRM then your sales team begins their sales process. The persona will inform how you market your business to attract similar buyers. Ads on Facebook or Instagram will not reach them. In the awareness phase, the prospect is gathering information on the problem they need to solve.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. B2B Social Selling with Facebook. The post 48 Shocking Social Selling Statistics appeared first on ZoomInfo Blog. Let’s get started.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

SEPTEMBER 26, 2018

Today’s candidates have access to a wealth of information regarding open positions and hiring companies. You can use this information to create a short video of your marketing team working together or a blog post that explains the value of collaboration in the workplace. Why is employer branding important? Use storytelling.

Ad Building 250

Ad Building Branding Brand Identity Zoominfo 250

Zoominfo

FEBRUARY 1, 2018

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. 39% of marketers have generated leads through Facebook and just 30% through Twitter ( source ). Keep reading. 3 Creative B2B Lead Generation Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

NOVEMBER 1, 2018

Social media can inform and improve your entire content strategy. This tactic can inform every aspect of your content strategy, from the topics your cover to the format in which you deliver it. For example, a piece of content that works on LinkedIn might not be successful in the same format on Facebook. Enter, social listening.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

FEBRUARY 7, 2018

The most recent curveball comes courtesy of Facebook. Facebook’s new algorithm prioritizes content that sparks conversations and meaningful interactions between Facebook users. As Facebook’s founder and CEO, Mark Zuckerburg, puts it, “We’re making a major change to how we build Facebook.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests).

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JUNE 17, 2019

For more information on social selling, check out the following blog posts: The B2B Sales Rep’s Guide to Facebook. For more information on how to clean up your data for the sake of improved cold calls, read our post: 21 Statistics to Improve Your Cold Calls. appeared first on ZoomInfo Blog.

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Zoominfo

JUNE 19, 2018

THen, they can speak directly to your audience in a more personal, informal setting. Here are a few examples: Share the entire video: Some people will miss your live stream as it happens, so keep it active on your Facebook page or YouTube channel for them to discover later. Or, stream a live chat hosted by your CEO or leadership team.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Zoominfo

FEBRUARY 25, 2018

Check out our Twitter and Facebook banners below. Not only will this keep you informed, but you’ll also be able to address concerns, recommend products, and even develop content around current trends. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

OCTOBER 31, 2018

They’re looked to as trustworthy sources of news, information, and advice. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. For more information about ZoomInfo, contact one of our sales reps today.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

JANUARY 11, 2018

This makes sense, since LinkedIn publicly displays virtually every piece of information a recruiter would need to make an informed hiring decision. Instead of LikedIn recruiting, secure direct contact information. But rather than reaching out to candidates directly within the platform, use their direct contact information.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Example: The HR company has been running a paid Facebook ad campaign, but are disappointed with its conversion results. They realize their Facebook ads were more effective than they initially believed. Use the right keywords.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. YouTube is the third most visited site in the world after Google and Facebook. Today’s buyers live in a world of information overload. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

DECEMBER 6, 2018

Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Last but not least, to learn more about the ZoomInfo business database contact our sales team today. Welcome back to our monthly B2B Blog Post Round-Up.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Zoominfo

JUNE 6, 2022

Today’s candidates have access to a wealth of information about which jobs are available and which companies are hiring. It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo.

Ad Building 130

Ad Building Branding Brand Identity Multi-Channel 130

Zoominfo

OCTOBER 8, 2018

However, unlike ebooks and whitepapers, a quiz is broken down into smaller, more digestible pieces of information. And if your Facebook timeline is any indication, it’s safe to say people love taking quizzes. Secure each prospect’s contact information by gating the results of your quiz with a simple contact form.

Top of Funnel 100

Top of Funnel Zoominfo Content Digital Marketing Funnels 100

Zoominfo

OCTOBER 2, 2019

Even Facebook, which has over 2 billion monthly active users, began by focusing on a narrow segment (American Ivy League students) before scaling. Even if your brand has little to no reputation, you can build trust and gain traction by striking a balance between informative and entertaining content.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. The Sales for Life YouTube channel strives to educate and inform viewers on the powers of social selling. Mark Hunter, The Sales Hunter, is a ZoomInfo favorite—and has spoken at several of our events.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

APRIL 21, 2019

93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. Using job descriptions and information from previously successful hires, companies can now use artificial intelligence to automatically search for and collect candidate data. 73% of companies successfully hired a candidate with social media.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences. Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests).

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Zoominfo

JUNE 4, 2018

Facebook likes. Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. Just by digging into the data, you’ve zeroed in on actionable information to guide your social media efforts. Simply include campaign tracking information in your social links.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

SEPTEMBER 25, 2018

According to the iTunes show notes for this podcast, here’s what you can expect, “Today’s buyer is more informed and more skeptical when it comes to buying. Will Barron interviews the world’s leading influence, body language, psychology, and sales experts to give you the information you need to close more deals and make more money.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269