WebMarketCentral

JULY 23, 2009

New to the list of PPC providers this year is Facebook. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. The lines between display ads, search and social are blurring rapidly. Use of the tactic is only slightly less than Yahoo!‘s s content network.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

DECEMBER 12, 2007

It can be overwhelming for an end-user to find exactly the information they are seeking. JR: We take the noise out of search by providing cleaner results and getting you quickly to the sites you will find the most informative in a variety of subjects. WMC: What made you decide the world needed a website like TopNetPix?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

SEPTEMBER 10, 2008

A small company needs to be concerned with professional production values in order to be taken seriously; big companies are better served by informal, low-bidget videos that make them seem more human.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

FEBRUARY 26, 2009

They also know that their audiences are early adopters of technology to receive, consume and communicate information to each other. The tendency is to create a proprietary platform for your community, but your audience may dictate using an existing platform, such as MySpace or Facebook. Social Tagging Events and Promotions.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

DECEMBER 18, 2007

Get connected on Facebook and LinkedIn. Used properly, social media can be powerful and cost-effective way to build awareness and credibility for your organization. ** technorati tags: social media, B2B communication, Facebook, LinkedIn, discussion forums, ITtoolbox, blogs. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

NOVEMBER 23, 2009

PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. And, tired of filling out the same information over and over for each new social networking or profile site?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

AUGUST 5, 2009

Social media buttons are common, but the author provides an easy coding technique to automatically collect the dynamic information for the bookmark service, so that when the button is clicked, the attributes in the tag will automatically populate the title and URL boxes.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

FEBRUARY 27, 2009

Jared’s focus is on managing the convergence of traditional and new media to effectively influence, inform and engage key audiences. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Example from Bill Hartzer : " Ask.com Adds One-Click Election Poll Information to Search [link]." Most Web 2.0

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 13, 2009

A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Looking for ideas on how your company could expand its use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 3, 2009

David Hutchinson provides a roadmap to success in this excellent article, using marketing operations—process-based management well-established in other disciplines that " enables informed decision making, accountability, sustainability, visibility, teamwork, strategic thinking and best practices execution. "

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 4, 2008

As Bradley explains, while the individual pieces of information that Spokeo finds are innocuous enough, "together they paint a picture of a person that is more detailed than I personally appreciate. Some of the information here is expected (e.g. It must be a gold mine for private investigators, stalkers and other unsavory people."

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

SEPTEMBER 23, 2008

Using Google's Custom Search Engine for Internal Site Search by Ask Enquiro Manoj Jasra, who writes a lot of great stuff on web marketing , explains why Google's Custom Search tool is excellent way to add this functionality to your site in this brief but informative post.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

NOVEMBER 12, 2008

You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

DECEMBER 15, 2008

We focused on a single primary market (marketing professionals in corporate America with $3 million + year department budgets) and researched what practical information those folks wanted day in and day out. Should I be advertising on Facebook?" Anne Holland (AH): We were always obsessed with market research. Then we built it for them.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20