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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

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Inbound Marketing Ideas for Your Business [Webinar FAQs]

LeadSquared

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? Secondly, go for inbound marketing.

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A Look at Content Marketing Around the World, From Asia to Africa

ClearVoice

Like many regions, Asia has its own content marketing association , a non-profit that provides education, awards, and community. Time spent on mobile devices is on the rise. As in many markets, online shopping is driving growth. Video content is on the rise in this region, as in many other markets around the globe.

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B2B Marketing 2022 Trends

The Lead Agency

As a result of the global pandemic, video marketing shows no signs of slowing down. In fact, during 2020, at the height of the COVID-19 pandemic, 80% of marketers incorporated video into their non-paid advertising strategies, using the channel to drive traffic to their websites, as well as to attract and convert leads.

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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? This model allows advertisers to only pay when consumers interact with their listing -- meaning you attract people who are interested in your offer.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ).

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13 Mind-Bending Social Media Marketing Statistics

Hubspot

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics.