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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Jon has a somewhat unusual name obviously (and the “Jon&# spelling helps), but he isn’t the only person on the planet with that moniker. Yet he owns the first five pages of Google for his identity.

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Facebook’s March to China, and 3 Other Stories You Should Read

Contently

The result is the cynical cycle of growth, addiction, tracking, and monetization that we’ve seen play out with both Facebook and Google, whose founders were initially anti-advertising before succumbing to the awesome financial windfall it promised. Undeterred, Mark Zuckerberg has made it his mission to bring Facebook to China.

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How to Successfully Mine Your Social Media Data

Sprout Social

Let’s take a look at the most popular native tools: Facebook Insights. For those who own a Facebook business page , you can analyze some KPIs within the social network. The most essential Facebook metrics include: Engagement: This metric shows you the the number of post clicks, Likes, comments and shares within the last seven days.

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Social Enterprise is now a reality – Welcome to Dreamforce 2012

Adobe Experience Cloud Blog

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Chatter Service : This is like Facebook chat but with customers- potentially reducing service costs. Chatter Now : Think Facebook chat.

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‘Beyond the iPhone,’ And 6 Other Stories You Should Read

Contently

Google’s incubator, Jigsaw (previously known as Google Ideas), is working on a program that targets aspiring ISIS recruits, redirecting and reeducating them. Ironically, cutting a brand’s name can help a corporation rebrand: a rebrand by debranding. Wired: Google’s Clever Plan to Stop Aspiring ISIS Recruits.

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Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

Data - Most data sources (Jigsaw, LinkedIn, etc.) The two help filter and recommend only the best and relevant data for your needs. We all wake up on Mondays to a mountain of data, feeds, and emails. allow you to create RSS feeds on specific searches. Follow their feeds and know what they are up to, or what makes them tick.

B2B Sales 100
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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Replacing the relationship-building is more difficult, but demand generation systems can help somewhat by responding appropriately to prospect behaviors. The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions.

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