Did martech break B2B marketing?
Martech
FEBRUARY 8, 2024
SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Google, LinkedIn and Facebook are driving CPC up. They barely trust vendor websites at all. Tracking prospect activity on our website. And why not?
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