Convince & Convert

FEBRUARY 5, 2018

While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. You must ensure there is brand alignment with your employee content strategy. Employee-Driven Content Strategy. This framework is one of many ways to build your content strategy.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Metadata

FEBRUARY 5, 2024

Be just as creative with your distribution strategy Recreating ClickUp’s marketing magic starts by creating content that stands out, but you’ll waste your blood, sweat, and tears if you don’t deliver that content in a way that resonates with your audience. But it’s not just people on your payroll who’ve got creative chops.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Martech

JANUARY 4, 2024

followers) Instagram: MarshaCollier (5K followers) Jason Goldberg Jason — aka “Retailgeek” — is chief commerce strategy officer at Publicis Groupe and co-host of the ecommerce-focused podcast “The Jason & Scot Show.” LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 114

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 114

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). What this means for your social media marketing strategy.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

The Marketing Blender

OCTOBER 14, 2022

1 Facebook Ads. With over 2 billion active monthly users, Facebook is by far the largest social media platform. A recent study by Social Media Examiner found that 84% of businesses that use Facebook report increased traffic after starting a page, and 70% say they’ve generated new leads thanks to the platform. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri joined ON24 earlier this year as Head of Strategy and Research. Join him online: Twitter , Facebook , LinkedIn. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

PureB2B

JULY 19, 2021

Overview of a Lead Generation Strategy. A lead generation plan comprises strategies for attracting and converting interested prospects into leads. The following are tips to note to achieve success with your lead generation strategy : Define Your Target Market. Tips for Successful Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

Overview of a Lead Generation Strategy. A lead generation plan comprises strategies for attracting and converting interested prospects into leads. The following are tips to note to achieve success with your lead generation strategy: Define Your Target Market. Tips for Successful Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Some of those strategies still work toward the same end goal. Here are ten of the best strategies for B2B marketing in 2018. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. But establishing an integrated social strategy is only half the battle.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Because of these phenomena, marketers are turning to third-party tools that aren’t tied to any particular medium or channel.

Marketing Attribution 110

Marketing Attribution Enterprise Management Work Management Marketing Management 110

Martech

APRIL 5, 2022

Forrester ). Accenture Holiday Shopping survey) More inclusive ads increase purchase intent of Gen Z consumers by 23% ( Microsoft Advertising ) In more than 90% of the simulations run by Facebook, diverse representation was the best strategy for ad recall lift. Get the daily newsletter digital marketers rely on. Deloitte ).

Business 121

Business Loyalty Paid Search Agency Acquisitions 121

Top Rank Marketing

AUGUST 18, 2023

Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S. businesses $5.4

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Continue the conversation on our Facebook or Google+ pages.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Valasys

MAY 27, 2019

According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5% Inbound marketing also focuses on bridging the gap between sales & marketing so as to develop a comprehensive strategy to expedite sales based on the intent-data, fit-data & psychographic analysis of potential buyers.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. It also works across platforms and channels: UGC is at home on Facebook, Instagram, TikTok, Snapchat and any other social media platform.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Exo B2B

JUNE 18, 2019

Channels, strategies and content. In fact, all social media studies and their use in B2B now focus on which are the best social channels to put strategies and content into action rather than on platforms initiatives. Also note that LinkedIn is solidly in second place and not far from Facebook. The question no longer arises.

Social Media 53

Social Media Emarketing Forrester Media 53

Onalytica B2B

JANUARY 12, 2018

Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Marketing Insider Group

AUGUST 28, 2019

But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research. Content as Strategy. At best, content’s value to the overall buyer’s journey is diminished to an afterthought.

Allocation 100

Allocation Content Curation Thought Leadership 100

Marketing Insider Group

APRIL 7, 2014

That is according to a March 2014 report by Forrester Research, Inc., Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

Content Marketing 100

Content Marketing Top of Funnel Forrester Advertising Agencies 100

B2B Marketing Exchange

MARCH 2, 2023

Session: “Well, There Goes My Buyer’s Journey…” with Sphere Strategy’s Jeff Marcoux Key Takeaway: Humans are attracted to stories, not numbers. Session: “Less Is More: How To Maximize ABM Strategies In A Down Economy” with FIS’ Christina Handy, Quarry’s Meredith Fuller, O.C.

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 95

Account Based Marketing ABM Paid Content Cost 95

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. How has email marketing changed in the last few years? Seed this on Newsvine.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. This sales strategy has many dimensions, depending on the industry segment, but essentially, this method has been the norm for several years.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. And it was straining traditional marketing strategy. And it was straining traditional marketing strategy.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. B2C digital marketing strategies. Get MarTech!

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Digital Experience Platform 119

SmartBug Media

NOVEMBER 11, 2019

As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads. If you haven’t started producing content already, this should be one of the first steps in your lead generation strategy. Optimize Your Site for Local SEO.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Kapost

JUNE 24, 2016

Related: How to Build Video Into Your Content Marketing Strategy. Forrester estimates that a 60-second video has the same value as 1.8 The company produces and posts stop-motion videos and webisodes across its YouTube, Facebook, Vine, and Instagram accounts, and users can sort them based on LEGO themes. million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. App-ification is Your Future.

Marketing Websites 147

Marketing Websites Forrester Mobile Marketing Fulfillment 147

Martech

JANUARY 12, 2022

The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. Compare this to Facebook, where the platform is used by the customer for one purpose, only to get a recommendation that has nothing to do with their first interaction, Elam explained. What does zero really mean? Parsad said.

Lead Scoring 129

Lead Scoring Lead Ranking Psychographics CMO 129

Content Standard

DECEMBER 9, 2020

As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery. billion in annual revenue, more than Facebook’s entire take for that year. Test before you invest.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95