Hubspot

NOVEMBER 23, 2020

Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers. Here are some questions to ask in a customer survey or focus group: Why did you first purchase [product or service]?

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Optinmonster

MAY 27, 2020

They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. And everyone is on Facebook. Industry Groups. Target Audience.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

seo.co

MARCH 28, 2021

A random Facebook user who sees your post in their news feed is not a lead. The random Facebook user becomes a lead when he clicks on your post, visits your website, and downloads your ebook. Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable?

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. Well, there’s no shortage of industry groups around. Get on LinkedIn groups if you can find some that are helpful. Facebook groups are often good, too. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Send More Traffic to Your Website.

Social Media 111

Social Media Paid Content Media Business 111

SmartBrief - Marketing

JULY 31, 2023

To make customers feel that they are important, valued stakeholders, the brand seeks their active feedback, conducts surveys, and runs focus groups to understand consumers‘ preferences and needs. Some Western brands started much earlier by adopting Reddit, WhatsApp, and even Facebook Messenger to communicate with customers.

Communities 52

Communities Brand Identity Branding Work Management 52

Brandpoint

APRIL 8, 2019

In a report published by McKinsey, we learn that email is 40 times more effective at acquiring customers than through Facebook and Twitter combined. For example, are they curious about how to generate more leads and increase traffic? More opportunities to drive traffic to your past content library.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

ClearVoice

MARCH 19, 2021

Seen a self-storage campaign on billboards during rush hour traffic? Shared an old Dos Equis “Most Interesting Man in the World” clip on Facebook? For example, customer sentiment used to be monitored through focus groups and consumer research studies, but now, a lot of it is done online through social listening tools.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.     Created a LinkedIn group. Under a “join us” headline, link visitors to your Facebook or LinkedIn groups.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Contently

JUNE 13, 2016

Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. And similar to Facebook, Genius could let publishers pay to promote related stories. Facebook has more than a billion users. If the web annotator becomes a popular extension—a big if—then Genius has some interesting ad prospects.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Content Standard

JULY 24, 2018

” But it’s not just about what’s happening on Twitter or Facebook; audience insights get stronger the more one-on-one you go. They can spot patterns and bring insights that you just won’t see from website traffic stats and social listening. Focus Groups. Audience Surveys.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Marketing Insider Group

AUGUST 3, 2010

Kent calls social media “essentially the world’s largest focus group.&# He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

ClearVoice

MAY 15, 2020

Over 8 billion views register on Facebook every day on average – Market.us. Do you have enough traffic on your own channels to get the eyeballs you need to justify its existence? Be it Facebook, Instagram, YouTube or LinkedIn. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

SnapApp

FEBRUARY 22, 2012

As a marketer, maybe you are looking to increase your social media connections by getting more Facebook Likes, Twitter Followers or Google +1s. Increase Viral and Social Sharing Traffic. Publish Your App to Facebook. Simply select as many campaign goals as desired to view and enable corresponding features. Get Twitter Followers.

Template 48

Template Custom Publishing Viral Marketing Mobile Marketing 48

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, drive efficiencies, maximize investment in technology, build and nurture relationships, generate leads, drive more blog traffic all while also being more human? Do an audit via a non-intrusive survey or focus group.

Social Media 63

Social Media Brand Identity Branding Media 63

Marketing Insider Group

NOVEMBER 12, 2014

And now I’m seeing almost as much traffic and engagement there than I receive on my blog. This article is one of the best on the list and covers the pros and cons of Steve’s hotly debated idea that you cannot create great products by focus groups. I started publishing on Slideshare in July of 2010.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Marketing Insider Group

NOVEMBER 10, 2020

Focus groups. Segmentation can also help you to identify the most effective marketing platforms and strategies to reach different audience groups. If half your audience only uses Instagram and the other half only uses Facebook, you need to know this information in order to communicate with them. Customer surveys.

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

Online Marketing Institute

MAY 26, 2010

What was your traffic pre- and post-outreach? Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. Facebook Insights can help you here. How many comments did these posts receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Altitude Marketing

OCTOBER 23, 2018

At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. Any more and you are likely paying too much. Test your assumptions. ” Always put a plan together that includes testing.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Outbrain

DECEMBER 20, 2018

Unless you are Facebook or Google (who claim 8 out of the 10 top apps ), your app will be more suited to a niche market. If you don’t have the resources for focus groups or research reports, don’t worry. Generic or boring content won’t get you traffic. Know Your Audience. In short, become an online sleuth!

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Hubspot

OCTOBER 16, 2019

For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. They might use surveys, feedback forms, or focus groups to learn about your target audience. Reputation management. Community management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Martech Advisor

DECEMBER 16, 2019

For example, if you see a massive influx of search traffic based on a specific query or a new trend impacting your industry, publishing a comprehensive piece of content on that topic could be a great idea. Involve focus groups to double down on the reverse engineering process. Tell us on Twitter , LinkedIn , or Facebook.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

OCTOBER 10, 2013

We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. 3) "people who don''t care about others facebook quotes".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

DECEMBER 20, 2011

Okay, it's not really after a nice full glass of scotch, but before keyword research, marketers relied on their 'gut feeling' or costly and time consuming focus groups. Fix It : Today's comprehensive online data about keyword traffic ( for the most part ) and website behavior shows marketers what is really driving behavior.

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Get started today–and generate more traffic and leads for your business.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Hubspot

JUNE 17, 2011

Linking to website content is great, but text is one-dimensional and can get boring for folks following your brand on places like Facebook and Twitter. Measure interactions and traffic from social media as often as you can, and use that data to inform what you share next. Know Why They Laugh. Bill Cosby satirized the nuclear family.

Social Media 28

Social Media Social Marketing Media Marketing & Strategy 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). Monthly website traffic. When evaluating Facebook fan numbers, it’s not exactly a level playing field. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). Monthly website traffic. When evaluating Facebook fan numbers, it’s not exactly a level playing field. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Martech

MARCH 23, 2022

Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc. Offline traffic is where we start seeing resource and financial costs begin to escalate. The same is true of channels like terrestrial radio.

Marketing Attribution 112

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 112

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. You can also stalk other groups (remember, you don't have to own the group to look at their Group Statistics!) Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Hubspot

JANUARY 1, 2014

And with 17% of global web traffic coming from mobile , as Statista reports, you''ll want to make your site is completely optimized for smartphones and tablets. Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram -- these are the undisputed kings of social (at least for the moment).

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Optinmonster

MARCH 30, 2020

Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards. You can also go to social media sites that you’ll use for your business like Facebook or Reddit to post your idea in certain groups. Facebook Ads.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. Meta Business Suite analytics Meta Business Suite consolidates the results of your organic and paid social media efforts across Facebook and Instagram in one place. They even share unfiltered thoughts about you and your competitors.

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Convert

OCTOBER 27, 2021

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can test how well that traffic converts on that page. Datasine saw a 57.48% increase in CTR by A/B testing the image on their paid Facebook ads.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122