Industrial Marketing Today

JULY 9, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Content Marketing Institute

APRIL 10, 2018

When used properly, buyer personas are a huge contributor to marketing, sales, and overall business success. In the HubSpot: Inbound Marketing and Web 2.0 article in Harvard Business Review , they analyze the personas Owner Ollie versus Marketer Mary. Consider the case of content juggernaut HubSpot.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. However, they may not be good at articulating those benefits and features. We already have lots of brochures and data sheets to give to our prospects and customers.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Don’t push your features and benefits out, but do tell a story that has some emotional context. At Marketing Profs 2009 B2B Forum in Boston, Jay Baer said, “Be 3 dimensional in your social networking.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Don’t push your features and benefits out, but do tell a story that has some emotional context. At Marketing Profs 2009 B2B Forum in Boston, Jay Baer said, “Be 3 dimensional in your social networking.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

B2B Marketing Traction

JANUARY 20, 2011

Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ). Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Marketing Insider Group

JULY 8, 2010

The feature will be available globally on the 2012 Ford Focus. #45. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

The feature will be available globally on the 2012 Ford Focus. #45. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Magisto

SEPTEMBER 23, 2019

That metric is public on Facebook pages, for example, and can be necessary for a customer as a shorter average might create more confidence and connection between the user and the company. That piece of software helps you manage your Facebook pages and content, but it is mostly used to run Facebook ads and to consult analytics.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. As inbound marketers, I think we're all familiar with this.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Webbiquity

JUNE 6, 2011

Billy Mitchell is a partner and senior creative director at MLT Creative , an Atlanta-based B2B marketing agency. As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

SEPTEMBER 7, 2012

, and how you can implement them in your inbound marketing. But in the 2000s, with the growing division between Web 1.0 and Web 2.0, But in the 2000s, with the growing division between Web 1.0 and Web 2.0, A few years after the evolution of Web 2.0,

Web 2.0 28

Web 2.0 Landing Pages Paid Search Agency Conversion Rate 28