Heinz Marketing

AUGUST 20, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” When you create a campaign, LinkedIn gives you a handful of objectives to chose from depending on your goals.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. What resources are available to help me?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Parse.ly

APRIL 6, 2020

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. It’s the most popular solution for web analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Hubspot

SEPTEMBER 18, 2023

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. Track sales trigger events with: Earnings Calls : Earnings calls are open to the public.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Don’t Ever Forget To Do An Extensive Market Research . Market Research.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

SalesIntel

MAY 3, 2022

Marketing is a massive aspect of any business and directly impacts a company’s bottom line. The latest HubSpot Marketing Statistics report states that 75% of marketers regularly report how campaigns directly impact revenue. . To properly market your solution, know what your competition is offering and how you differ from them.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Marketing Analytics Tools Tactics 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin. Audience types to consider when tracking dark social analytics.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

SalesIntel

AUGUST 7, 2023

Today, it’s growing quickly, with 20% of all mobile web sessions already starting with speech-based queries, according to Google’s experts. So B2B marketers should start adapting to this change ASAP. This website reviews the best tools in the market to help you find the best ones for your business.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

6sense

DECEMBER 10, 2021

was an early employee at LinkedIn, where I played a key role in establishing their Marketing Solutions business. and collaboration in the B2B tech market, ?partnership Establish a GTM roadmap, with key milestones, KPIs and timing. Establish a GTM roadmap, with key milestones, KPIs and timing. the publisher?side,?representing

Bombora 62

Bombora Marketing Analytics Tools Advertising Agencies Eye-Tracking 62

Parse.ly

JULY 25, 2023

Why real-time analytics matter for viral content Google Analytics is infamous for its poor portrayal of live performance data. Parse.ly’s real-time analytics track sudden spikes in audience engagement, which often signify potential viral content. Yeah, Parse.ly is that real-time.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

SalesGrape

NOVEMBER 3, 2023

Social media lead generation refers to the process of attracting and converting potential customers through strategic marketing efforts on these platforms. Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. According to Statista , there were 4.33 billion by 2025.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing. Google Analytics.

Analytics 101

Analytics Work Management Planning Tools 101

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Determine the goals of the program.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Metadata

SEPTEMBER 20, 2023

Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world. The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Brand surveys.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Circle Studio

SEPTEMBER 20, 2017

Social media marketing has become a necessary and valuable marketing tool for businesses today. So to give your business some practical direction, we’ve outlined seven social media marketing pitfalls to avoid. LinkedIn is usually a good place to start for most businesses, since it is a professional networking channel.

Social Media 102

Social Media Social Marketing Media Planning 102

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Quality content is “powerful enough to stop people in their tracks, make them think, and debate with themselves or others. Read on to get some tips and insight that you can incorporate into your content marketing process. We track and measure each post’s performance.

Process 111

Process Lead Ranking Content Marketing Planning 111

Sprout Social

JANUARY 31, 2024

Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. You might be surprised at which social networks or marketing channels result in more eyes on your content. Think of this as a sort of stripped down version of a Google Analytics report.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Types of e-commerce analytics and metrics. Email analytics.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Brandpoint

JULY 14, 2023

It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results. Align your social media activities with your overall marketing strategy. Generating leads and driving conversions. Enhancing customer engagement and loyalty.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. You have to know what social media KPIs you need to track and analyze. Track the Unique Metrics from Each Platform.

Social Media 102

Social Media Media Jigsaw Marketing Analytics Tools 102

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. Demand gen marketers use Metadata to automate low-value marketing tasks and drive more revenue. Chief Customer Officers (CCOs) use Pendo to reduce churn. This is where you highlight your go-to-market differentiator.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. Value to B2B content marketers : Understanding the product or message of the organization is not enough to start a content strategy.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Industry and local business directories. Are you listening?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Industry and local business directories. Are you listening?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Content Marketing Institute

JANUARY 31, 2019

Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. marketing Click To Tweet.

Top of Funnel 84

Top of Funnel Paid Search Agency Content Marketing Work Management 84

Parse.ly

OCTOBER 28, 2020

KPIs are performance markers that give you insights into the impact of your content marketing. So, which should you track? We’ve compiled seven KPIs that can help guide your content marketing efforts in the right direction by telling you what content is thriving and what content might be falling short. Specific KPIs to Track.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Convert

DECEMBER 9, 2022

Google Analytics Academy: Digital Analytics Fundamentals (Google). Digital Marketing Specialist (LinkedIn Learning). Conversion Optimization Certification (Digital Marketer). Landing Page Optimization (Udacity). Conversion Rate Optimization Certification (CXL).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Sprout Social

MAY 28, 2020

Reporting on your campaign’s performance to your boss, client or other marketers. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87