Google will start phasing out third-party cookies in weeks with new feature
Martech
DECEMBER 14, 2023
Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Reduce cross-site and cross-app tracking while helping to keep online content and services free for all. Why we care.
Let's personalize your content