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Google will start phasing out third-party cookies in weeks with new feature

Martech

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Reduce cross-site and cross-app tracking while helping to keep online content and services free for all. Why we care.

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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

Process 104
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Why Your Content Creation Process Needs a DAM

ClearVoice

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. usage rights) to streamline workflows while eliminating time-consuming manual processes.

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How to Make Your Website “The Answer” in ChatGPT Queries

Webbiquity

about the questions customers ask 1) when looking for products or services like yours, that is, what problems they are trying to solve; 2) during the sales process; and 3) at the beginning of their engagement with your company. Schema markup can be kind of a rabbit hole. This is just excellent general SEO advice.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Here are some key features and aspects of Buffer: Social media scheduling. Here are some of our favorite features and aspects of Semrush: Keyword research. Site audit. Advertising research.

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Prove the value of content by managing the end-to-end process under one roof

Contently

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. That process is slow and leaves a lot of room for manual error.

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Adapting and Evolving: The Ongoing Process of Marketing Goal Refinement

ClearVoice

Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. Some examples: Google Analytics: Tracks website traffic and user behavior. So many questions, and it’s crucial that you have the right data to inform your decisions.