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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. This year’s event was bigger and better than ever.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

With today’s Internet fueled purchase decisions, trust must be gained through your digital profile, versus the traditional method of looking a salesperson in the eyes. Making a personal connection with followers, fans and connections is vital, and content with a personal feel (versus corporate veneer) tends to be the most popular.

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Times have changed, and now watch time is King of the Hil l. Simple, isn’t it?

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). He walks through the migration process, including helpful screenshots to illustrate each step. ” She then steps through the process of how to create one. 5 Top Google+ Plugins by Kim Garst.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

The Effects of Natural Language Processing (NLP) on Digital Marketing. For this reason, Iceland, a popular British supermarket chain, switched from ads with celebrities to a campaign that features real-life moms. With each year, AI is making the process of finding the right influencers to partner with easier and faster.