SpotMe Blog

JULY 21, 2022

Moving forward, event attendees will likely expect a virtual event option paired with an in-person event. Moving forward, event attendees will likely expect a virtual event option paired with an in-person event. Suppose you’re struggling to create a hybrid event that captivates both of those audiences.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks and building programs from scratch. Questions you should consider include: What is our policy on social media in the workplace? How do we explain why we’re doing this?

Budget Programs 134

Budget Programs Peer-to-peer Marketing Automation Services Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Thus, viewers consumed a lean-back experience. From generic to personal. Whoa, wait a minute, WHAT?!

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 4, 2015

This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. Go curate the experience for the buyer.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. .– Marketo and Ascend2’s Marketing Automation Strategy Survey. If you’ve never had a point person for marketing automation before, you might be wondering what qualities a marketing automation manager would need, and how to hire the very best.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Heinz Marketing

AUGUST 3, 2020

This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. Personal brand has been something we’ve heard about in selling for a while, especially in professional services. What should my brand be?

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Kapost

MARCH 10, 2017

Events serve up the perfect blend of what organizations need to shape content messages and learn about the latest tech and marketing insights with a little fun, food, and socialization thrown into the mix. How will you pass along insights to customers via a social media strategy, video, customer interactions or relationship building?

B2B Marketing 66

B2B Marketing B2B Advertising Agencies Work Management 66

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Personalize and contextualize engagement. The B2B lead handoff process is broken. Focus outbound efforts on highly targeted prospective customers.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

TrustRadius Marketing

FEBRUARY 28, 2019

Brand engagement can be broken down into to many different specified metrics, such as social media mentions, email opens, add clicks, reviews, and touchpoints that gives consumers the opportunity to learn about a brand and take the desired action. Despite this, many marketers do not use this solution at full capacity.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Brand engagement can be broken down into to many different specified metrics, such as social media mentions, email opens, add clicks, reviews, and touchpoints that gives consumers the opportunity to learn about a brand and take the desired action. Despite this, many marketers do not use this solution at full capacity.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Adobe Experience Cloud Blog

JUNE 3, 2016

Customers who have good experiences with your brand are motivated to inform their peers by sharing their experiences. In fact, 88% of consumers trust online reviews as much as personal recommendations, according to a BrightLocal study. UGC provides relevant information without trying to sell anything.

User-Generated Content 48

User-Generated Content Generation Peer-to-peer Business 48

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

APRIL 1, 2011

How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media. Give webinar attendees access to the speaker.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

OutboundView

FEBRUARY 28, 2019

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. Interview your best clients about their experience with your product or service intimately. Buyer demographic and behavioral data was difficult to find.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

MAY 4, 2011

by Andrew Spoeth What does it take to produce a successful webinar, one which executes flawlessly and provides an enchanting experience for your audience? Two of the best ways to provide value in a webinar include: giving the audience something they can take and make their own and being a facilitator for social connections.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals who went above and beyond to deliver amazing experiences around the world.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Mobile Advertising 115

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals who went above and beyond to deliver amazing experiences around the world.

Enterprise Management 66

Enterprise Management Work Management Marketing Management Mobile Advertising 66

SpotMe Blog

NOVEMBER 3, 2022

This is taking its toll on event planners, strategists, and marketers who are trying their best to create unforgettable event experiences amidst a backdrop of skyrocketing costs and limited resources. They’re not. Getting buy-in from leadership to fund events is a big challenge. What is an event budget template?

Template 52

Template Budget Programs Enterprise Management Resources 52

Zoominfo

APRIL 23, 2020

But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Data Quality and Management. JUST KIDDING. The horrors of bad lead lists are endless.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SpotMe Blog

JUNE 16, 2023

Some platforms incorporate social features that build community, like an activity feed. Integration with CRM systems to track HCP activities, interests and attributes to build more strategic, personalized relationships over the long term. You know how hard it is to get HCPs to pay attention these days.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

DiscoverOrg

MAY 7, 2019

There’s data, and then there’s data. It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Data quality and management. You just acquired a list of names, phone numbers, and email addresses.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Referral Rock

DECEMBER 5, 2019

Along with social media and blogging, you can turn strangers into visitors. It’s no wonder why many businesses struggle with picking marketing automation tools. There are so many options available. It’s easy to be unsure of what tools will actually benefit you. Many businesses are compelled by the idea of automating their marketing.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there?

Twitter 100

Twitter Tips Tools Tactics 100

xiQ

AUGUST 8, 2015

Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

KoMarketing Associates

JULY 14, 2015

But, outside of regular content and social updates, what types of content could help improve B2B brand awareness in the highly-competitive digital space? There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. Here are five tactics that shouldn’t be overlooked: 1.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. The Many Roles of Social Media. Ask for support from companies.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

SnapApp

JULY 19, 2017

With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. . Some of the best networking happens after hours. . Do you want to generate leads?

Planning 54

Planning B2B Marketing Opt-out Vendors 54

xiQ

AUGUST 8, 2015

Evaluate: Buyers take a closer look at options uncovered while exploring, again leaning heavily on self-directed search and peer interactions as well as vendor sales representatives. Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

chiefmartech

FEBRUARY 9, 2016

My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

SEPTEMBER 3, 2015

Andreas Starke , the chief marketing technologist at SAP , will share his experience in helping to transform SAP’s own marketing department, including the architecture and implementation of a single marketing platform for real-time customer insights. MarTech Europe is less than 7 weeks away, and I think this may be the best one yet.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Advertising Agencies 40

chiefmartech

AUGUST 14, 2017

In the grand view, everyone who affects a customer’s experience is — in some proportion — a marketer, a technologist, and a manager. I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Email Marketing: Improve deliverability by deleting subscribers? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. Lisa Keller : Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. We took that list and broke it down to winners For Small Business by the reviewer’s business size. Best Software for Small Business. LEARN MORE. HubSpot CRM.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

OCTOBER 6, 2015

The SnapApps give prospects a way to visualize how they would benefit from training and even “try on” their peers' results for size by applying them to their own organizations. We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! Runner-Up: Hyland/OnBase. Winner: Ecova.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89