Paul Gillin

OCTOBER 9, 2014

I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. Ello has no better chance of challenging Facebook than MySpace or Friendster. They will be disappointed.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JUNE 18, 2013

Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter'

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 2, 2015

Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. Numerous studies have shown that organic posts by Facebook pages are reaching only a tiny fraction of the audience they used to. B2B blogging Content Marketing Facebook How to marketing podcast Social Media social networks Indium Corp.'

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

MARCH 7, 2012

Pendse asked audience members to exchange cell phones with each other. Facebook is ubiquitous among college students, but many higher education administrators don’t use any social networks at all. Facebook is ubiquitous among college students, but many higher education administrators don’t use any social networks at all.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

JUNE 29, 2011

Element14 is trying to position itself as “Facebook for engineers,&# and they’re doing a heckuva job. When I first learned about Element14 a couple of years ago, it was a rather unremarkable document exchange engine. This is a commerce play, incidentally. The whole community is linked to an underlying catalog site.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 16, 2012

” As participation grew, BASF Chemical kept the momentum growing through a demo-oriented road show, presentations by guest speakers and community exchanges. Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50