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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

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7 Personal Brand Statement Examples for Leaders

EveryoneSocial

81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the web 2.0 This article includes personal brand statement examples for leaders and shows the creative ways that executives are highlighting their expertise and strengthening trust within their organizations.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

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Why Twitter is for old people

Chris Koch

Like many, I’m a late convert to Twitter. So I figured I wouldn’t have much to twitter about. I also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. Twitter doesn’t just add another one of those annoying Web 2.0

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool. There are almost 700 million Twitter users sending 58 million messages a day, so use hashtags (some examples are #marketing #CMO #socialmedia) so that you get found.

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9 Ways to Successfully Achieve Brand Authority

Scoop.it

At this point in the Web 2.0 Take the Sage example below. Think about Google, for example. Sage, for example, leverages the power of client testimonials to foster trust in its customer base as well as highlight the benefits of its products, such as its HR software. Screenshot taken from Spotify’s Twitter account.