The Point
DECEMBER 6, 2022
Here’s a sample calculation: Total target revenue is $5 Million. If you have little if any content that’s suitable for demand gen, for example, you’ll spend more on content development than the formula otherwise allows for. In round numbers, a common cost standard is $250 per MQL. It’s worth also taking a hard look at MQL definition.
The Point
JULY 18, 2011
If you market CRM software, for example, and a prospective customer has a need for that software, that prospect is more likely to download a white paper on “how to improve customer service&# than he/she is to request a brochure on your product.
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The Point
APRIL 22, 2016
However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile. The industry ratio is even lower.). Why is that so?
The Point
JANUARY 6, 2011
With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. Note: since the in-house list isn’t a sample of the rented file, this isn’t a pure test, technically speaking.). For example: 1,500 names x 4 percent = 60 responses.
The Point
FEBRUARY 27, 2012
The loophole in this design arises when “active” prospects, those who regularly visit a Website or respond to nurturing campaigns, for example, build up lead scores well out of proportion to their actual level of interest or stage in the selling cycle. Visit a high-value Web page: add 10 points, wait 2 weeks, subtract 10 points. and so on.
The Point
NOVEMBER 14, 2014
In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. As with any research report, however, it’s wise to look at the data, and the conclusions drawn from that information, with a critical eye.
The Point
FEBRUARY 10, 2010
Or more precisely, it allows you to combine any kind of printed collateral (a self-mailer, for example) with a detachable Web “key” that, once inserted into a USB port, drives the customer to a designated Web page. The key can be used in conjunction with direct mail, brochures (for example, as a trade show handout), or magazine inserts.
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