Vidyard

JULY 16, 2019

We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction! This original video from Mango Languages is a great example of a short explainer video that introduces what the company does and speaks to a problem and solution.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Vidyard

MARCH 9, 2018

Personalized videos. Before the magic happens; however, there’s a lot of careful planning that goes into putting together a great personalized video. If you’re planning a personalized video campaign, it’s important to set clear and measurable goals for your project. Begin with the end in mind.

Video Marketing 88

Video Marketing Personalization Tips Storytelling 88

Vidyard

DECEMBER 13, 2018

Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera. Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers – GoVideo sales users can now do it too.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Vidyard

JUNE 29, 2017

You need to get personal. But you probably already knew that, so let’s cut to the chase and dive into 5 new ideas for personalized sales outreach you can start using today. Send a Personal Video Message. Check out this example from Heba, below: Want a simple, free video creation tool to try this with? Try ViewedIt.

Personalization 98

Personalization Response Rate Outreach Click Rate 98

Vidyard

JULY 16, 2019

We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction! This original video from Mango Languages is a great example of a short explainer video that introduces what the company does and speaks to a problem and solution. It’s in our DNA.

Small Business Marketing 65

Small Business Marketing Video Marketing Examples Brand Identity 65

Vidyard

MAY 21, 2021

Here’s an example of a video my company animated for HCRI: As you can tell, HCRI is unique in that they only specialize in recruiting for the healthcare industries, so the explainer video itself focused on differentiating them from generalist recruiters. Do you have examples of good video CTAs or video landing pages you’d like to share?

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

FEBRUARY 1, 2018

Personalized video is an exciting new way to create unique content experiences that bring your viewer right into the story by weaving each viewer’s name, title, headshot/photo, and company name directly into the video itself in a fully automated way. Share A Personalized Copy Of This Chalk Talk. Email marketing.

Video Marketing 54

Video Marketing Conversion Personalization Top of Funnel 54

Vidyard

DECEMBER 13, 2018

Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera. Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers–Vidyard Chrome extension sales users can now do it too.

Video Marketing 65

Video Marketing Examples Paid Search Agency Sales Qualified Leads 65

Vidyard

DECEMBER 28, 2016

Best Personalization. Plus, they personalized the anthem so their prospects and customers received their own custom anthem. The video below is personalized for Sangram Vajre at Terminus, so use your own imagination to replace his name or company name with your own!). Want more video examples?

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

In answer to this, and to provide marketers with the best, innovative ways to drive and strengthen their results, we are proud to announce Personalized Video from Vidyard, an exciting new way to entice, engage, and convert audiences by connecting with each person on an individual level and bringing the viewer right into your story.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way. Not-for-Profits Boost Donor Engagement with Personalized Video Donors are the lifeblood of most not-for-profit organizations.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

JANUARY 14, 2016

This week we want to talk about how you can personalize your video content in a variety of ways. The Guide to More Pipeline with Personalized Video. Personalizing your content at any level is a great way of engaging better with customers, and creating more memorable experiences for the people you market to. Get the Guide.

Video Marketing 50

Video Marketing Personalization Buyer Personas Marketing 50

Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard. But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. It’s a great example of how video is the next best thing to being there in person. Check out 2014’s top video marketing examples , too.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Vidyard

FEBRUARY 23, 2016

Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. It’s called personalized video and it’s proving to make a big impact, increasing email conversion by 500% or more! The Guide to More Pipeline with Personalized Video. Marketers live in challenging times. Get the Guide.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

AUGUST 12, 2014

The brand targets IT professionals and in this particular series they depict “surviving the holidays” when you’re the IT person in your family (i.e. Each of the three B2B video examples covered here serve as a great inspiration to get your strategy off the ground. Let us know with a comment below!

Video Marketing 51

Video Marketing B2B Marketing Examples Phishing 51

Vidyard

JULY 2, 2014

Here’s an example of a video my company animated for HCRI: As you can tell, HCRI is unique in that they only specialize in recruiting for the healthcare industries, so the explainer video itself focused on differentiating them from generalist recruiters. You can see more real examples in this post.

Examples 64

Examples Video Marketing Webinar Metrics Landing Pages 64

Vidyard

SEPTEMBER 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

MARCH 31, 2020

Simply put, video is the next best thing to being there in person. Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video , social video, public and private live streams, secure internal video sharing , and real-time video conferencing. . Top Examples of Video Messaging.

Video Marketing 28

Video Marketing Personalization B2B Paid Search Agency 28

Vidyard

MARCH 22, 2016

Customers can also leverage Vidyard’s new Personalized Video solution for delivering personalized video experiences for each individual viewer by seamlessly weaving their name, company name, company logo or other unique content directly into the video itself.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

Customers can also leverage Vidyard’s new Personalized Video solution for delivering personalized video experiences for each individual viewer by seamlessly weaving their name, company name, company logo or other unique content directly into the video itself.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

FEBRUARY 26, 2016

Let’s check out a few different examples to help inspire you. Example 1: Use a good thumbnail…but what’s a good thumbnail? Example 2: Put a video above the fold…but no one said there couldn’t be more videos below the fold! Example 4: Video is a powerful experience—but it doesn’t need to be a standalone experience.

Landing Pages 50

Landing Pages Rules Video Marketing Examples 50

Vidyard

NOVEMBER 11, 2020

Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Example 3: Puppy Eyes on the Prize 4.4 Example 4: Walk a Mile in Your Prospect’s Shoes 5. The average person receives 121 work emails every day. Keep It Short and Sweet 3.3

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

JANUARY 18, 2021

Get Personal, Get Noticed. If your email is going to get noticed, it had better be relevant and even better—personal. Since video is the next best thing to being there in person, you should consider it your crowbar for breaking through inboxes. And guess what—responses were down by 30% in comparison to the same benchmark.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. It’s not just that they can’t sit down with clients—it’s that clients don’t want to meet in person anymore. 4 Types of Videos for Financial Services 2.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

APRIL 30, 2021

The beauty of sales prospecting with video is that in just under two minutes , you can: Catch a prospect’s attention by emailing a video personalized made just for them. Some of the potential benefits of using video in prospecting include: It creates a personal, human, and authentic connection point. Show a quick demo of your product.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

NOVEMBER 19, 2020

They responded by sending more and more personal video. People tend to prefer watching over reading, and if your culture video is packed with ‘show-not-tell’ examples of your values, vision, and creativity, it conveys an added world of meaning. See how the University of Waterloo uses personalization it in the recruitment video below.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this guide, you’ll discover their winning email scripts and templates (with video examples!) Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

MARCH 13, 2018

It’s more personal and engaging and helps us connect in a more emotional way with our customers. These inspiring examples are a great testament to the power of great storytelling and personalized experiences to generate mind-blowing results like an 83% click-through-rate and customers responding with heartfelt gratitude.

Video Marketing 90

Video Marketing Examples Personalization Work Management 90

Vidyard

FEBRUARY 19, 2020

By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example customer testimonial video to highlight what goes into creating a good one. They should have a compelling, personal story to share.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

OCTOBER 28, 2022

Not the Right Person” Sales Objections 6.1 “I’m I’m Not the Right Person” 7. For those new to the game, a sales objection is a blocker you face from the prospect or person on the other end of the line, email, InMail, etc. It’s just that little extra personal touch that can reduce your no-show rates. Bad Online Reviews 5.5

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

NOVEMBER 8, 2018

Embedding personal videos in emails can be daunting to anyone trying it out for the first time. For example, when reaching out to a prospect, include a metric from another customer in their industry that they would care about. For example, if you’re trying to book a meeting, don’t ask the person if next week works for them.

Practices 125

Practices Video Marketing Best Practices Ideal Customer Profiles 125

Vidyard

APRIL 19, 2021

Being a new hire in a job like SDR or BDR can be tough, especially if you’re starting at a remote workplace and don’t get to meet anyone in person. The role requires a person with high energy to be up to cold call and email customers constantly, plus complete all the tasks they need to do. Take Vidyard, for example.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143